By Jennifer Kent on June 4, 2025
In a world where inner strength and self-assurance are the keys to truly thriving, Coach Maria W stands out as a beacon of inspiration for women of all ages. Confidence is the foundation of a fulfilling and audacious life. For Maria Williford, CEO of Full Circle Confidence, affectionately known as ‘Coach Maria W’, building confidence in women of all ages is more than just a mission – it’s a calling. Through a holistic approach that nurtures the mind, body, and soul, Full Circle Confidence is helping women step into their power to embrace and celebrate their true selves.
Maria’s journey into life coaching was inspired by her experiences as a cosmetologist for over 30 years. While working with women from all walks of life, she noticed a common thread – many lacked confidence and self-esteem, often hesitant to embrace their own reflection. Seeing accomplished women struggle with self-worth ignited a passion in Maria to create a space where confidence could be cultivated and celebrated.
This led to the creation of Beauty-Full Circle, a nonprofit organization dedicated to empowering young women between the ages of 10 and 18. Through free Prevention Through Confidence workshops, young girls are taught self-care, etiquette, affirmations, and relationship-building skills. Witnessing the transformative impact of these programs, Maria knew she needed to expand her work to support women of all ages. This realization gave rise to Full Circle Confidence – a life coaching service aimed at guiding women toward self-assurance and personal fulfillment.
Full Circle Confidence was born from the success of Beauty-Full Circle. Maria believes in nurturing the whole woman – mind, body, and spirit – bringing her into a full circle of self-love and empowerment. The name represents the growth and transformation that women experience when they embrace their self-worth and potential.
Full Circle Confidence provides life coaching services for women over 18, offering personalized coaching in key areas of life. Whether it’s through self-affirmation, etiquette, improving relationship skills, or personal development coaching, the platform is dedicated to helping women unlock their confidence and live boldly. With a focus on long-term personal growth, Full Circle Confidence equips women with the tools they need to navigate life’s challenges and embrace new opportunities with self-assurance.
Coach Maria has created a transformative space where women discover, embrace, and celebrate the full spectrum of their beauty. Her authentic passion shines through in every workshop and coaching session, where she greets each room with a warm smile, an approachable demeanor, and a genuine commitment to helping women elevate their inner narrative. Through her work, she helps women prevent the negative effects of low self-esteem and build a foundation of confidence that empowers them in all areas of life.
Full Circle Confidence serves as a comprehensive hub for coaching services and workshops. Maria’s private coaching sessions are available online, allowing women from all over to benefit from her expertise. Her in-person workshops continue to thrive, taking place in Lancaster, California, and beyond. From classrooms to rooms in libraries, churches and group homes, Maria has brought her transformative coaching to various spaces, ensuring that women everywhere have the opportunity to grow in confidence. Additionally, Maria is available for travel to facilitate group sessions, making Full Circle Confidence a resource that extends far beyond a single location.
Beyond coaching, Maria is a highly sought-after public speaker, bringing motivation and encouragement to women’s conferences across various age groups and demographics. Her talks are designed to inspire confidence, uplift spirits, and foster personal transformation. Whether serving as a keynote speaker, MC, or workshop facilitator, Maria’s powerful message empowers women to embrace their worth and step boldly into their potential. She seamlessly integrates confidence coaching with engaging entertainment, creating an unforgettable experience for her audiences.
What makes Full Circle Confidence stand out? The answer is simple: Maria herself. Her warmth, presence, and genuine passion for uplifting women create an atmosphere of trust and transformation. Maria is a certified Christian Life Coach, a licensed Cosmetologist, and a dynamic speaker who brings energy and inspiration to every interaction. She also holds a Black Belt in Taekwondo and enjoys introducing women to common sense self-defense as a gateway to building both physical and emotional strength. Maria brings a unique combination of skills that cater to both the inner and outer development of the women she serves.
Her confidence-building techniques are deeply personal and rooted in experience. At the age of 19, Maria attended modeling school, an experience that profoundly shaped her self-image. It was this pivotal moment that helped her understand the power of confidence and inspired her to share that knowledge with others. Today, she continues to instill that same self-assurance in the women she coaches. By combining practical strategies with mindset shifts, Maria empowers her clients to step out of their comfort zones and embrace new opportunities with confidence.
Maria’s greatest motivation and inspiration is her daughter. Raising a confident, self-assured young woman as a single mother was one of her most significant life experiences. From purchasing her first home at 30 to opening her own salon at 33, Maria has led by example, showing her daughter – and countless other women – that confidence is the key to achieving one’s dreams.
Her belief that “prevention is better than restoration” drives her work, ensuring that young women and adults alike have the tools they need to develop self-esteem before self-doubt takes root. Through Full Circle Confidence, Maria is building a legacy of empowered women ready to take on the world.
With Full Circle Confidence thriving, Maria is excited to expand her reach and deepen her impact. Her love for travel and experiencing new cultures has broadened her understanding of the diverse ways confidence can be cultivated across cultures. She and her husband, avid travelers, have explored numerous countries, further enriching her ability to connect with women from all backgrounds.
Through its website, Full Circle Confidence provides women with life-changing coaching, workshops, and resources to help them grow and thrive. Maria’s work is continuously evolving, and she is eager to see more women step into their confidence, embrace their beauty, and live boldly.
Are you ready to step into your confidence and embrace the life you deserve?
Visit fullcircleconfidence.org today to explore personalized coaching, empowering workshops, and invaluable resources designed to help you become the most confident version of yourself!
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