By Nathan Betters on November 22, 2024
Kelly Kuehneman, the owner of Signastyle Home and Kelly Annalise Interiors, has carved a unique space in the world of home decor and design. From her beginnings in graphic design to leading a one-woman retail decor business, Kelly blends timeless elegance with a modern touch in each piece she selects. Let’s explore what makes Kelly’s journey and her businesses so compelling.
From Graphic Design to Home Decor: A Seamless Transition
Kelly’s story begins with a passion for design. After starting her graphic design business, Graphic Design Group LLC, right after college, she felt the urge to dive deeper into interior aesthetics. This passion inspired her to establish Rustic Barn Boutique, where she hand-painted and refinished antique furniture—a hands-on approach that showcased her love for design. Eventually, she rebranded this endeavor as Signastyle Home, a boutique that highlights quality, style, and the unique charm of personal “signature style.”
Signastyle Home: A Fusion of Modern Elegance and Timeless Charm
Signastyle Home is more than a home decor store; it’s a place for customers to discover pieces that resonate with their individual styles. Kelly’s mission is simple: to help customers transform their spaces into homes that reflect their unique personalities. From vintage furniture to contemporary decor accessories, Signastyle Home offers a diverse mix to suit every taste.
With three physical locations—Crestview Hills, KY; Cincinnati, OH; and Franklin, TN—plus an expanding online presence, Signastyle Home reaches a wide audience across the U.S. Each store is nestled inside Painted Tree Boutiques, a marketplace-style venue that hosts small boutiques, giving Kelly the flexibility to focus on sourcing and managing her brand.
Sourcing Unique Pieces and Supporting Artisans
For Kelly, sourcing inventory for Signastyle Home is a creative process. She participates in America’s Market in Atlanta, a large vendor market for home decor, where she finds many of her pieces. Her selection, however, goes beyond large-scale vendors; Kelly also collaborates with local artisans to offer handmade items like pottery and original artwork. This approach not only enriches her inventory but also adds authenticity and diversity to her stores.
Giving Back to a Cause Close to Her Heart
Kelly’s dedication extends beyond her business interests. Passionate about pet cancer research, she uses her platform to raise awareness after losing her beloved Australian shepherd to cancer. Recognizing that pet cancer research often receives less attention, Kelly is committed to supporting this cause, showing her dedication to making a difference where it matters most.
Connecting with Customers on a Personal Level
Although her stores are managed by full-time staff at Painted Tree Boutiques, Kelly takes every opportunity to connect with customers. These interactions allow her to get to know her clients, exchange stories, and offer personalized recommendations, fostering a loyal community around Signastyle Home.
One heartwarming story she shared involved a conversation with a customer about hiding Christmas gifts—a shared experience that sparked a friendly exchange of tips. Such moments not only deepen customer relationships but also help make Signastyle Home a memorable brand.
The Future of Signastyle: Growth and Vision
Managing both Signastyle Home and Kelly Annalise Interiors is no small task, but Kelly handles everything from sourcing and merchandising to website management and social media. Her hard work has paid off, with each location experiencing growth in sales and customer engagement. Since moving into Painted Tree Boutiques, Signastyle Home’s sales have doubled, highlighting the demand for her unique approach to decor.
Despite the challenges of running a growing business, Kelly remains focused on elevating Signastyle Home. Her vision includes further expansion into new locations and increasing her online presence to reach even more customers.
Signature Style for Every Home
Kelly’s tagline, “Style Your Space with Signastyle,” reflects her commitment to helping customers find pieces that match their personal style. Whether clients seek a single accent piece or a complete room transformation, her goal is to provide decor that enhances every home.
Signastyle Home is more than decor—it’s a way to make your space truly your own. Kelly Kuehneman’s journey and dedication to her business and customers make her an inspiring figure in the home decor industry. Through Signastyle Home, she invites everyone to discover and bring their own signature style to life.
Kelly’s business also offers 15% off your first order. Visit her website to find the perfect decorations for your home: www.signastyle.com
Kelly’s social media for home design ideas:
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