By Elmer Querubin on March 22, 2025
In a city where traffic congestion and pollution are constant struggles, Joe Borrelli has introduced an exciting alternative—e-bikes. As the founder of EbikeCityZen, Joe is helping Chicago residents rediscover the joy of cycling while promoting a cleaner, more efficient way to get around.
Joe’s journey into the e-bike business is anything but conventional. Having spent over two decades in the automobile industry as a parts and service director, he witnessed firsthand the frustrations of car ownership. The rising costs of maintenance, insurance, and fuel, coupled with gridlock and parking woes, left many feeling trapped by their vehicles. Recognizing the need for a change, Joe turned his passion for cycling into a business designed to give people a better, more sustainable way to travel.
Joe’s company name is more than just a clever play on words—it embodies his philosophy. Riding an e-bike isn’t just about getting from point A to point B; it’s about embracing a lifestyle of freedom, community, and mindfulness. “The feeling you get when riding a bike—especially an e-bike—is hard to describe. It’s that same sense of excitement you had as a kid on your first bike ride, but now with the ease of pedal assistance,” Joe explains.
By choosing an e-bike, riders not only enjoy a stress-free commute but also contribute to a greener, more connected city. Whether it’s commuting to work, running errands, or simply enjoying a leisurely ride, e-bikes offer an effortless alternative to cars for short-distance travel.
Unlike big-box retailers or online marketplaces, Joe has built his business around personalized service. One of his standout offerings is the “Try Before You Buy” program. Instead of requiring customers to commit to an expensive purchase without experiencing the ride, Joe personally delivers demo bikes to interested buyers, allowing them to test different models before making a decision.
“I want people to feel confident in their choice,” Joe says. “That’s why I take the time to understand their needs and let them try out different styles. If they love it, I help them get a brand-new bike shipped straight to their home.”
And his support doesn’t end after the sale. Joe offers ongoing customer service, assisting with warranty claims, maintenance, and even helping customers find reputable bike shops for any future repairs.
One of the most exciting aspects of e-bikes is their broad appeal. Joe’s customers range from young professionals looking for an efficient way to commute to retirees who want to stay active without the strain of traditional cycling. Families, too, are turning to cargo e-bikes as a practical solution for school drop-offs and grocery runs.
“E-bikes make it possible for so many people to ride who otherwise wouldn’t,” Joe says. “Whether it’s someone who doesn’t want to show up to work sweaty or a parent who wants to transport their kids without dealing with traffic, there’s an e-bike for them.”
Joe is not just selling bikes—he’s also building a community. As an active member of Chicago’s local chambers of commerce and a supporter of bike advocacy groups like Ride Illinois and the League of American Bicyclists, he’s working to improve infrastructure and make the city more bike-friendly.
“Small businesses thrive when people can easily access them,” Joe explains. “With an e-bike, you don’t have to worry about parking—you just roll up and lock your bike. That convenience means more people supporting local shops instead of defaulting to big-box stores.”
As Joe enters his first full season of business, his focus remains on growing organically within Chicago before expanding his reach. His ultimate goal? To be the go-to resource for e-bike buyers nationwide, offering expert guidance, quality bikes, and a level of service that mass retailers simply can’t match.
For those curious about making the switch to an e-bike, Joe encourages them to reach out. “I’m not just a website,” he says. “I’m a real person who’s here to answer your questions and help you find the perfect ride.”
You can learn more and schedule a test ride by visiting EbikeCityZen
Website: www.ebikecityzen.com
Email: joe@ebikecityzen.com
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