Spotlight on Local Business Owners: Meet Kent and Simona Long of Catalyst Insurance Group

An Agency Built on Advocacy

Kent and Simona Long, the husband-and-wife team behind Catalyst Insurance Group, have built their business around a simple belief: people deserve clarity and real support when choosing and using their health coverage. Located in Norman, Oklahoma, Catalyst serves clients across the United States, helping self‑employed individuals, families, and small businesses make confident decisions about their healthcare options.

Decades of Experience with a Personal Touch

Kent has been in the health insurance field since 1997, and his deep knowledge shows in the way he approaches every client interaction. Over the years, he has developed a reputation as an “insurance explainer”—a title his own clients gave him. Instead of sales talk or complicated jargon, Kent focuses on helping people understand how healthcare systems work so they can choose the best coverage for their needs.

Simona brings her own strengths to the team, guiding clients through claims, helping them find care when it feels overwhelming, and offering the steady support many families need during stressful medical moments. Together, they’ve created a service experience that feels more like having a trusted advocate than simply having an insurance agent.

Serving Clients Nationwide

Though Catalyst Insurance Group is deeply rooted in Oklahoma, the team is licensed to help clients anywhere in the United States. From individuals aging off a parent’s plan to small business owners looking to offer benefits, Kent and Simona work with a wide range of people who want straightforward, dependable guidance.

A Mission to Support Small Business Owners

One area the couple is especially passionate about is helping small business owners attract and keep great employees. As companies grow, offering competitive benefits becomes key—and Catalyst helps owners navigate this transition with clear options and flexible solutions. Their goal is not only to provide coverage, but to help businesses thrive by making it easier to care for their teams.

A Focus on Transparency and Better Options

Catalyst Insurance Group values transparency in healthcare pricing and works hard to connect clients with providers who share that commitment. Using their app, clients can locate medical professionals who offer clear, upfront pricing—something Kent and Simona believe is essential to helping families and businesses make informed decisions.

They also partner with MightyWell to bring modern, flexible healthcare solutions to clients nationwide. These plans often appeal to families and business owners looking for customizable care options, including maternity support and access to alternative treatments.

Community Roots and Family Life

Kent and Simona love calling Oklahoma home. They describe the state as friendly, welcoming, and full of charm—especially the growing Oklahoma City area. When they aren’t supporting clients, they stay active in their church community, cheer on the University of Oklahoma Sooners, and enjoy traveling as a family. Their daughters have already visited Europe several times, an experience both parents are grateful to share with her.

Travel has also been a big part of Kent and Simona’s professional journey. Over the years, they’ve earned opportunities to visit incredible destinations—from Ireland and Portugal to private islands and historic European cities—experiences they credit to the hard work of their team and the success of their agency.

A Legacy of Teaching and Leadership

In addition to running Catalyst Insurance Group, Kent has also mentored hundreds of agents across the country, growing his organization to more than 400 team members at its peak. His book, “The Catalytic Agent,” highlights many of those experiences and reflects his passion for helping people succeed in business as well as in their personal lives.

Dedicated to Helping People Navigate Healthcare with Confidence

Kent and Simona believe that choosing health coverage should feel empowering—not confusing. They have advocated for serious healthcare reform working with the Free Market Medical Association “FMMA.org” (a national coalition of doctors and surgical center owners) for 11 years. Their combination of experience, advocacy, and genuine care has made Catalyst Insurance Group a trusted resource for families and small businesses alike.

Whether someone needs help understanding their options, navigating a claim, or finding the right plan for long‑term needs, Kent and Simona are committed to making the process easier and more human.

Website: www.catalystinsurancegroup.com

Efficient concierge support: (405) 633-3710