By Grant Bevins on August 12, 2025
In Cherry Hill, New Jersey, there’s more than just traffic and turnpikes. There’s heart. And perhaps no better example of that than the story of Anthony and Robert DeCuzzi, the father-and-son founders of DeCuzzi Fragrance. Known in the local car scene for their bond and community presence, they’ve turned a love for high-performance vehicles and wellness into a mission: to offer luxury fragrances without toxins.
The DeCuzzis didn’t enter the fragrance world by accident. After Robert faced serious health issues, including a battle with leukemia and other serious health issues, both father and son realized how many everyday products were contributing to toxic overload—including many designer colognes.
Inspired to make a change, they worked with a certified chemist to create natural, toxin-free fragrances that are USDA organic-certified and safe for skin. Their motto is clear: “What you put on your skin goes in.”
DeCuzzi Fragrance stands out for more than its ingredients. It’s a reflection of the DeCuzzis’ values—transparency, integrity, and authenticity. Originally formulated for Robert’s personal use, the scents quickly became popular with friends and local community members. Today, the brand offers a range of unique scents inspired by car culture, including Bianco (racing white), Nero (racing black), Blu (racing blue), and Rosa (racing pink).
Each fragrance is a nod to their automotive roots and carefully designed to be bold, refreshing, and universally appealing. Unlike many natural options on the market, DeCuzzi scents avoid overly earthy tones and instead focus on clean, designer-quality aromas that still meet strict health standards.
We’re proud to share that DeCuzzi Fragrance is officially FDA-registered and compliant under MoCRA (Modernization of Cosmetics Regulation Act). This confirms our legal authority to manufacture and sell cosmetics in the U.S.—a major step forward in our mission to create clean, natural colognes held to the highest standards.
What this means for you:
✅ Toxin-free, safe formulas
✅ Handcrafted in small batches
✅ Full FDA registration & compliance
✅ Scents designed to inspire wellness, confidence, and style
Anthony and Robert’s journey didn’t start in a boardroom. It started in garages, on racetracks, and at car shows. From building cars in 2010 to launching their fragrance line in 2025, their business journey has been anything but conventional. Without any formal marketing support, they’ve relied on word of mouth, in-person events, and genuine connections to build a loyal following.
They’ve shown up at over 50 car events, including the Philadelphia Auto Show, often setting up shop out of the trunk of their car. Whether it’s a quick sample spritz or a heartfelt conversation, every customer interaction is personal.
Giving back is baked into the DeCuzzi mission. A portion of proceeds goes toward organizations like Feeding America and cancer awareness groups. They’re passionate about not only helping people smell great but also feel good about what they’re supporting when they buy a bottle.
The DeCuzzis love their New Jersey roots. What they appreciate most about Cherry Hill is the proximity to everything—from beaches to mountains to major cities like Philadelphia and New York. It’s a place that keeps them grounded while allowing them to dream big.
What truly sets DeCuzzi Fragrance apart is the family behind it. Anthony and Robert aren’t just business partners. They’re best friends, workout buddies, car enthusiasts, and gamers. Their connection is evident in everything they do, and it’s what makes their brand so special.
Whether you meet them at a car show or browse their Shopify store, one thing’s for sure: you’ll leave with more than just a new scent—you’ll leave with a story.
Website: www.decuzzifragrance.com
Social Media: Facebook | Instagram
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