By James Zapico on October 1, 2025
In the vibrant community of Myrtle Beach, South Carolina, a new kind of fitness apparel is inspiring people to move not just with style, but with motivation printed into every piece. Meet Elvin Frost, the founder of Fitspo Threads, a brand born from a personal journey of transformation and a passion for motivating others. For Elvin, fitness is more than just a workout; it’s a mindset, and his company aims to share that philosophy one piece of apparel at a time.
Elvin’s passion for fitness began when he was 40 years old. A neighbor encouraged him to start going to the gym and took him under his wing. What started as a scheduled commitment soon became an essential part of his life. “I’m in better shape now than I have been in my 20s and 30s,” Elvin shares, “and anybody can do that. It’s just creating the mindset.” This personal transformation is the core inspiration behind his new venture. After retiring at 52 from a successful career in the solar industry, Elvin found he had the time and drive to bring his idea to life.
Fitspo Threads gets its unique name from the modern combination of “fitness” and “inspiration.” The company provides apparel with motivational sayings designed to inspire not only the person wearing them but also everyone they encounter. “It’s allowing us to motivate and inspire others without even having the opportunity to chat with them,” Elvin explains.
What truly sets Fitspo Threads apart is its focus on building a community called the “Fitspo Crew.” This is a community for everyone, from seasoned athletes to people just beginning their fitness journey. It’s not something you formally join; if you’re moving, striving, or just starting out, you’re already part of the Fitspo Crew. All it takes is showing up for yourself.
Customers are encouraged to share their journey on social media using the hashtag #FitspoCrew. In a unique move to feature real people, the company offers customers the chance to be featured on the website’s front page or even become the model for the very shirt design they are wearing. “Fitspo is showcasing real people,” says Elvin. “It doesn’t matter what your level of fitness is. We want to showcase that you’re moving and show that if I can do it, you can do it.”
Fitspo Threads offers a range of apparel and accessories designed to be both comfortable and motivational. The collection features high-quality materials perfect for an active lifestyle, but it’s the messages that truly stand out. Each piece is emblazoned with sayings meant to give you that extra push, like “Push Your Limits” and “Earn Your Strength.”
Whether you’re a seasoned triathlete sporting a “Triathlon: Never Give Up” shirt or looking to spread some positive energy with a fun, cheeky message like “You’re doing Amazing! Keep Going! You’ll Catch Me Someday!,” there’s something in the collection for everyone. And because each item is created especially for you when you order it, it’s a thoughtful approach to apparel that helps reduce waste, ensuring every piece has a purpose.
Elvin and his wife of 26 years, Diane, moved to Myrtle Beach from New Jersey in 2019. They love the beautiful weather and the abundance of activities the area offers. Family is central to Elvin’s life; his two daughters and two granddaughters live nearby, allowing them to see each other often. When he’s not focused on his business or working out at the gym, Elvin is an avid woodworker, a hobby he pursues for the joy of working with his hands and creating something new.
Elvin’s wife, Diane, has been a massive help in the entire process of launching the business, offering ideas and support along the way.
For Elvin Frost, Fitspo Threads is the culmination of a life-changing journey and a desire to help others find their own motivation. It’s more than a brand; it’s proof that one person’s transformation can spark a movement. With every shirt, he’s reminding people everywhere: inspiration is meant to be worn.
Website: fitspothreads.com
Email: CustomerService@FitspoThreads.com
Facebook: www.facebook.com/MyFitspo
TikTok: www.tiktok.com/@FitspoThreads
By Grant Bevins Aug 12, 2025
From Motorsports to Fragrance: A Story Rooted in Passion and Purpose In Cherry Hill, New Jersey, there’s more than just traffic and turnpikes. There’s heart. And perhaps no better example of that than the story of Anthony and Robert DeCuzzi, the father-and-son founders of DeCuzzi Fragrance. Known in the local car scene for their bond […]
By Wendy Robbins Apr 2, 2024
Denver, CO – Kosmic Clown Catering stands out in the crowded culinary landscape for its dedication to ayurveda, the ancient system of medicine and holistic healing. Owner Scott Morriss’s offerings are a testament to his belief in food as the primary source of wellness. His products like Gaia’s Chocolate incorporate adaptogens—natural substances that help the […]