By Lisa Kirschner on March 22, 2025
Nestled in the heart of Covina, California, the California Date Company is a rising star in the world of natural and wholesome foods.
Owned and operated by Brian Lanzarotto, this innovative business is on a mission to bring date syrup—and its many incredible benefits—to a wider audience.
Brian’s journey into the world of date syrup began with a single taste of this remarkable product.
“I couldn’t believe that it’s not the most popular syrup,” Brian shared.
That initial encounter sparked his dedication to crafting a brand that highlights the health benefits, versatility, and exceptional flavor of date syrup.
California Date Company specializes in pure, unprocessed date syrup—a product Brian proudly describes as “far superior to any other syrup when it comes to health and flavor.”
Packed with 10 times the antioxidants of honey and antibacterial properties similar to Manuka honey, date syrup is not only a delicious sweetener but also a healthier choice.
Unlike other sweeteners that rely on high-fructose corn syrup or are overly processed, Brian’s date syrup is a natural, fiber-rich option that caters to both health-conscious consumers and foodies alike.
Its rich flavor, reminiscent of brown sugar with a hint of molasses, makes it a versatile ingredient for everything from breakfast staples like waffles and French toast to savory dishes like pulled pork and stuffed jalapeños.
California Date Company products are available at farmers markets across the state of California. In addition, the company was just approved for interstate sales, so it can now sell online via its website as well.
From selling bottled syrup to offering creative treats like whipped date cream, Brian delights in showcasing the endless possibilities of this unique product. His partner, Ryan, brings decades of experience in branding and digital marketing to help elevate the company’s image, giving it a vibrant, beachy, and sporty vibe.
While the company is still growing, Brian’s dedication to quality and sustainability sets it apart. By sourcing dates locally, he supports California farms while keeping shipping costs—and the environmental impact—low. His ultimate vision? To make date syrup as popular and accessible as any other syrup on the market.
Brian’s journey to business ownership is as inspiring as the product he champions. After a life-changing health scare, he left a successful career as an electrician to pursue his passions.
“I realized life was too short to not do the things I want to do,” he explained.
His entrepreneurial spirit, honed through years of running a successful band and recording studio, has driven the success of California Date Company.
Brian’s love for natural, wholesome food is evident in every aspect of his business.
“I won’t sell anything I wouldn’t eat myself,” he says.
He’s proud to offer a product that promotes healthy habits without compromising on taste. Looking ahead, Brian plans to expand the product line to include actual dates, date sugar, and even innovative creations like mustard made with date syrup.
For Brian, California is more than just a home—it’s an inspiration. “I love the beach, the mountains, the weather. It’s the perfect place to create and share something I’m passionate about,” he says.
The California Date Company may still be young, but with Brian’s unwavering determination and commitment to excellence, it’s poised to make date syrup a staple in kitchens across the country. Stay tuned for what’s next from this vibrant local business—you won’t want to miss it!
Website: californiadatecompany.com
Email: brian@californiadatecompany.com
Phone: +1 714 865 2473
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