Local Business Spotlight: Sandra McLean of Scents Appeal Smiles And Scents

East Brunswick, NJ—A passionate entrepreneur is making waves in fragrances, skincare, and cosmetics in this vibrant New Jersey community. Sandra McLean, the founder and CEO of Scents Appeal Smiles And Scents, has turned her lifelong passion for business and customer service into a thriving online venture.

A Family Legacy of Entrepreneurship

Sandra’s journey into business began long before she founded her company. As the youngest of four siblings in a large Italian family, she grew up watching her parents run their own distribution company, The Artist Shack. “I watched my parents pour their blood, sweat, and tears into their business,” Sandra recalls. “They always taught us that times can be difficult, but it’s how you treat people during those times that matters.”

This early exposure to entrepreneurship ignited Sandra’s strong desire to run her own business someday. “I grew a strong desire and passion to want to run my own business, and this passion to succeed ignited within me to create my dream and help others around me succeed,” she explains.

A One-Stop Shop for Beauty and Wellness

Scents Appeal Smiles And Scents, founded in 2016, offers a wide range of products, including skincare, cosmetics, nutrition, and fragrances. What sets Sandra’s business apart is her unwavering commitment to customer service. “I want my clients and customers to feel welcome,” she says. “I focus on their needs and what their requests are. It’s not just like an online store where you select things and throw them in a cart.”

Sandra’s approach to customer service is hands-on and personalized. She uses an intake form to understand each client’s specific needs, whether they have dry skin, oily skin, or other concerns. This allows her to provide tailored recommendations and ensure customer satisfaction.

Quality Products at Affordable Prices

One of Sandra’s passions is providing high-quality fragrances at accessible prices. She explains that her fragrances use the same oils as high-end designer brands but without the expensive packaging and celebrity endorsements. “These luxury, high-end fragrances that are designer-inspired use the same oils that are identical to the expensive brands,” Sandra shares. “It’s just the bottle that’s different.”

A Growing Business with a Personal Touch

Sandra’s business has grown significantly in recent months, particularly with the launch of new fragrance lines. She attributes this success to word-of-mouth referrals and her active presence on social media platforms like Facebook, Instagram, LinkedIn, and TikTok.

Despite the growth, Sandra maintains a personal connection with her customers. She offers easy returns and fast shipping and ensures that any issues are quickly resolved. “I want them to know that I’m working for them with their best interest in mind, saving them money,” she says.

Empowering Others Through Business Opportunities

In addition to providing quality products, Sandra is passionate about helping others achieve financial independence. She’s building a network of independent distributors, allowing individuals to start their own side hustle or create a supplemental income stream.

“I’m not just selling products; I’m offering a chance for people to build their own businesses,” Sandra explains. “Whether someone is looking for a side gig or wants to develop a full-time career, I’m here to support and guide them.” This approach aligns perfectly with Sandra’s belief in building strong relationships and helping others succeed.

More Than Just a Business

For Sandra, Scents Appeal Smiles And Scents is more than just a business – it’s a way to share her passions and values with her two children. “Today, I get to share my dreams, goals, and my passion with my own children and remind them it’s all about how you treat others and, most importantly, to build relationships first,” she says.

Community Involvement and Future Plans

Sandra is actively involved in her local community, supporting causes like her children’s sports teams (soccer and wrestling for her daughter and football for her son). She’s also exploring ways to give back to schools and other local organizations through her business.

Looking to the future, Sandra hopes to continue growing her business while maintaining the personal touch that sets her apart. She’s considering expanding into creating her own product line, building on the experience and knowledge she’s gained so far.

Scents Appeal Smiles And Scents offers a unique and customer-focused shopping experience for those in the East Brunswick area—or anywhere in the country—looking for high-quality skincare, cosmetics, or fragrances with a personal touch. With Sandra McLean at the helm, it’s clear that this local business is on a path to continued success and growth.

Website: scentsappealsmilesandscents.com

Facebook: Scents Appeal Smiles and Scents

Instagram: @sandrastaffa

TikTok: @sange269