By Lola Beth on July 28, 2024
Anderson, SC – In the heart of Anderson, South Carolina, Elite Kustomz stands as a testament to passion, family tradition, and community values. At the helm of this thriving auto customization business is Issabelle Marie Mello, a young entrepreneur whose love for cars was kindled in childhood and has since blossomed into a successful venture.
From a young age, Issabelle was immersed in the world of automobiles. “We used to build cars and paint them out in our driveway, and I used to be right there with my father, handing him wrenches from probably about six or seven,” she fondly recalls. Growing up, she spent countless hours in various auto shops, playing with air hoses and wheel weights, rolling tires, and absorbing the intricacies of the trade.
This early exposure laid the foundation for what would become Elite Kustomz. This family-owned business, which started in the small town of Liberty focusing primarily on car audio, has now expanded to a more spacious location in Anderson. Here, Issabelle and her father offer a wide range of services including audio installations, rims and tires, maintenance, lifts, and various accessories.
What sets Elite Kustomz apart is not just their technical expertise, but their commitment to building relationships. “We really focus on getting to know our customers and just having simple conversation,” Issabelle explains. “It’s about building the community and helping each other out and helping you with whatever service you may be asking of us but doing it reasonably and giving you more than just the service. Giving you someone that you can communicate back and forth with no matter what it may be.”
This community-centric approach extends beyond their business practices. Elite Kustomz actively participates in back-to-school initiatives, donating backpacks and school supplies to local students. They also offer special discounts to military personnel, first responders, teachers, and college students, recognizing the importance of supporting these vital members of the community.
Issabelle’s business philosophy is refreshingly down-to-earth. She encourages potential customers to shop around and compare quotes, understanding that longevity doesn’t always equate to being the best option. “Just because they have been around for a while doesn’t mean they’re necessarily the only option,” she advises.
Issabelle takes pride in offering quality work at reasonable prices, recognizing that her customers work hard for their money. This approach reflects her commitment to providing value and building trust.
As a young business owner and a mother, Issabelle embodies the spirit of modern entrepreneurship. She manages the front-end operations, handling legal matters and paperwork, while her father takes care of the installations. This dynamic duo has created a business that not only serves the auto enthusiasts of Anderson and the broader Upstate area but also contributes to the local community’s vibrancy.
Looking ahead, Issabelle sees potential for growth. While currently focused on building their customer base through word-of-mouth referrals and social media, she’s open to expansion as the business continues to thrive.
Elite Kustomz is more than just an auto customization shop; it’s a reflection of Issabelle’s journey from a child fascinated by cars to a successful business owner. Her story is one of passion, hard work, and community spirit – values that resonate deeply in the close-knit communities of Anderson and Liberty.
For those in the Upstate area looking for quality auto customization with a personal touch, Elite Kustomz offers not just a service, but an experience built on trust, expertise, and community values. As Issabelle puts it, “It’s not always about the money. We prefer to build relationships.” And in doing so, she’s not just customizing cars – she’s helping to build a stronger, more connected community.
Elite Kustomz
904 N Main St.
Anderson, SC
(864) 780-1016
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