By Grant Bevins on April 22, 2025
If you’ve ever stumbled upon JanetMarcellaLifestyle.com, you’ve probably noticed it radiates something special—something soulful. That’s because behind every product and every message is Jasmine Holman, an Atlanta-based entrepreneur weaving her personal journey into a wellness brand that’s both grounding and inspiring.
Jasmine’s brand, JanetMarcella, is more than a skincare line. It’s a deeply personal extension of her own story. Built on a foundation of self-care, self-love, and holistic wellness, Jasmine blends spirituality with skin nourishment. Her mission? To help women nourish themselves—mind, body, and spirit.
As an intuitive energy healer and Reiki practitioner, Jasmine believes in caring for yourself from the inside out. That belief lives in every product she creates—from calming body butters to aromatic grounding sprays designed to support emotional wellness. Each item is handcrafted using natural ingredients, often sourced from vendors who align with her core mission: bringing people back to themselves.
Based in Atlanta, Georgia, Jasmine currently runs JanetMarcella as an e-commerce business, shipping her unique wellness products across the country. She’s proud of her Southern roots and loves the diversity and energy of the city. “There’s always something to do—and the food culture here is amazing,” she says.
Though the brand is digital-first, Jasmine’s long-term vision includes opening a physical storefront where customers can explore her offerings in a more immersive, sensory experience.
Before launching her business, Jasmine spent years working in logistics. But the pull to do something more purpose-driven led her to take a leap of faith. “I just had enough of corporate,” she shares. “I wanted to create something that reflected who I really am.”
That calling led her to fuse two passions—skincare and energy healing—into a product line that feels intimate, intentional, and deeply aligned with her values.
JanetMarcella is especially crafted for busy women—mothers, wives, professionals—who are deeply spiritual and value holistic healing. Jasmine calls them “a reflection of me.” Her ideal clients are navigating life’s chaos while still craving space for self-care. Her products give them that space.
With a strong belief that self-care is sacred, Jasmine creates every product with that in mind. From rosewater-based sprays to luxurious scrubs, each one is infused with intention.
In 2023, Jasmine took a huge step in both her personal and business journey by participating in a national business competition TV show. The experience proved to be life-changing. She spent a week learning from over 100 business owners and came away with new insights—and a whole new strategy.
“It really opened my eyes,” she recalls. “I realized I wasn’t doing anything wrong—I just wasn’t aligned with the direction I wanted my business to go. So I started over. And it was the best thing I could have done.”
Jasmine credits the show with helping her understand customer relationships, acquisition, and the importance of alignment between vision and execution. Since then, her brand has been on an upward trajectory.
Outside of work, Jasmine wears many hats. She’s a mom. She loves attending improv classes. She paints, sketches, and even dabbles in fashion design—skills she honed while studying fashion in college. Her creativity knows no bounds, and that spirit pours into her business.
While she currently operates as a one-woman show, Jasmine has big plans. “I’m manifesting my team,” she says with a laugh. “I want people around me who believe in this mission.”
That mission is clear: to help women slow down, reconnect with themselves, and remember the power of their own presence. Through nourishing products and spiritual healing, JanetMarcella is redefining wellness—one customer at a time.
Want to support Jasmine’s journey or try her products?
Visit her site at JanetMarcellaLifestyle.com and experience the magic yourself.
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