Spotlight on Domenic D’Amico: A Visionary Entrepreneur Bringing Wellness to Metro Detroit

In the bustling world of Metro Detroit, one local business owner stands out for his innovative approach to wellness and tanning: Domenic D’Amico. As the co-owner of Body Bing Tanning, Domenic has spent over 14 years building a thriving business that’s all about making people feel good—inside and out. Recently, I had the pleasure of sitting down with Domenic for an engaging chat about his journey, his passion for entrepreneurship, and how he’s revolutionizing the tanning industry with a unique twist.

Domenic’s story begins in 2010, when he and his brother seized an opportunity during a tough economic climate. “The economy went down around 2008-2009,” Domenic recalls, “and my brother and I were working for a supplier for Chrysler. We were tanning ourselves at the time and thought, ‘What if we opened up a tanning salon?’” What started as a simple idea quickly turned into reality, with their first location opening in Shelby Township, Michigan, in August 2010. Fast forward 14 and a half years, and that location is still going strong—a testament to Domenic’s dedication and vision.

But Domenic didn’t stop there. In 2023, feeling confident in the success of their original salon, he and his brother opened a second location in Troy, Michigan, just 13 miles away. “We felt like we had established ourselves enough to expand,” he says. This new location has allowed them to capture two distinct markets while offering members the flexibility to visit either spot—a perk that’s been a hit with clients who live near one salon and work near the other.

What sets Body Bing Tanning apart isn’t just its dual locations; it’s Domenic’s forward-thinking approach to wellness. Over the years, he’s shifted the business from traditional tanning to a full “sun, spray, spa experience.” It all started in 2015 when he stumbled upon red light tanning lamps—a hybrid of UV and red light therapy that hydrates skin and boosts collagen. “I was introduced to this guy from Kansas who had a successful salon,” Domenic shares with a chuckle. “He thought I was nuts when I told him about it, but we tried it, and it took off!” Since then, Body Bing Tanning has embraced a range of cutting-edge services, including LED red light therapy beds, spray tanning, and their standout offering: the wellness infrared cocoon pod. This all-in-one marvel features heat settings, massage, aromatherapy, and salt therapy—perfect for anyone looking to unwind and recharge.

Domenic’s knack for simplifying things shines through in his pricing model. Forget complicated tiers or levels—Body Bing Tanning offers one straightforward membership for $69.95 a month that gives you unlimited access to everything. “We used to have all these different packages, but in July 2023, we streamlined it,” he explains. “Now it’s just one price, and you can do it all—traditional tanning, red light therapy, spray tanning, the cocoon pod. People love it.” And they really do—Domenic proudly notes that the Shelby Township location numbers are growing year over year, in part thanks to the focus on wellness in addition to tanning.

The duo membership, introduced this year, has been another crowd-pleaser. “It’s been picking up nicely,” Domenic says. “People are responding well to it, especially as we head into our busier season—March, April, and May.” Whether it’s couples or friends, the duo option makes it easy for people to enjoy the experience together.

Domenic’s entrepreneurial spirit is matched by his genuine care for his customers. “We’re in Michigan, and after a snowstorm, people need that sunlight feeling,” he says. “Our whole thing is about wellness—helping with seasonal depression, giving people that boost they need.” From robes and slippers to a new collagen peptide spray called “Lift” that pairs perfectly with red light therapy, every detail is designed to elevate the experience. “Some clients will spend over an hour with us—tanning, doing red light, relaxing in the cocoon,” he says. “It’s neat to see them enjoy it.”

Getting the word out is key, and Domenic has found success with Google Ads, Instagram stories, and good old-fashioned word of mouth. “Once people come in and try it, nine times out of ten, they’re signing up for a membership,” he says with a smile. To entice new visitors, Body Bing Tanning offers a free first visit through their website’s deals page—just fill out a quick form, and you’re in. “We’ve had people come out of a session and say, ‘Sign me up!’ right then and there,” Domenic adds proudly.

Beyond the business, Domenic’s a family man with a relatable, down-to-earth charm. During our chat, he mentioned having to switch to his phone for the interview because he’d taken his daughter to an appointment earlier. “I love entrepreneurs,” I told him, and it’s easy to see why—Domenic’s passion, creativity, and commitment to his community shine through in everything he does.

So, if you’re in Metro Detroit, why not  swing by Body Bing Tanning? With Domenic D’Amico at the helm, you’re not just getting a tan; you’re stepping into a wellness experience crafted by someone who truly cares. Check out their website, grab that free first visit, and see for yourself why this local gem is worth your time!

Want to connect with Domenic and his team? Visit Body Bing Tanning’s website and discover the sun, spray, spa difference today!

Social Media

• Facebook – www.facebook.com/bodybingtanning
• 2^nd location – www.facebook.com/bodybingtroy
• Instagram – www.instagram.com/bodybingtanning
• TikTok – www.tiktok.com/@bodybingtanning