TMS Digital: Building Strong Online Brands for North Carolina Businesses

Clayton, NC—In the heart of Clayton, a family-owned business has been quietly revolutionizing the way North Carolina companies connect with their customers online. TMS Digital, championed by the energetic and passionate Kirstyn Mixa Yancy, has been living up to its tagline “Helping Local Businesses Succeed Since 1998” for over two decades.

Jeff Hayes founded TMS Digital as Tarheel Publishing, a phone book directory company. As the digital landscape transformed, so did the company. In 2009, they began incorporating digital products, rebranding to Tarheel Media Solutions. Today, as TMS Digital, they offer a full suite of digital marketing services, including web design and development, social media marketing, and search engine optimization. They primarily serve small businesses and contractors with a particular niche in home services.

Kirstyn, the company’s marketing specialist and self-proclaimed “Local Business Advocate,” has been with TMS Digital since her first summer job. “I just fell in love with it,” she says, her enthusiasm evident. “I got good at it and never left.” She speaks warmly of the founder Jeff, who is also her stepfather. “He really makes it to where everybody stays happy daily. There’s a reason why I haven’t left in 20 years,” she says with a smile, clearly proud of the family business they’ve built together.

When she’s not helping local businesses succeed, Kirstyn enjoys cycling, cooking, and cheering for the Carolina Hurricanes at the Lenovo Center. “I’m a huge hockey fan,” she exclaims enthusiastically. She’s happily married and shares her home with four fur babies – two dogs and two cats – who she says “test my limits” but bring joy to her life.

TMS Digital specializes in helping businesses establish a credible and effective online presence. “We just make sure that wherever somebody sees them offline, we’ve got that matching representation online,” Kirstyn explains. This comprehensive approach ensures businesses have a consistent brand image across all platforms, from their websites to social media profiles. With a team of six dedicated professionals, TMS Digital prides itself on its ability to relate to and understand the needs of small businesses. “We’re a small business ourselves,” Kirstyn explains. “We know what they go through on a day-to-day basis. That relatability is our biggest selling point.”

This commitment to understanding their clients has not gone unnoticed. In 2022, TMS Digital was awarded Outstanding Business of the Year by the Clayton Chamber of Commerce, a moment Kirstyn recalls with joy. “I jumped up and down. I cried a little bit,” she laughs. “It was really, really fantastic.” This recognition came after winning Outstanding Business of the Month several times, underscoring their consistent excellence and community impact.

While TMS Digital primarily serves North Carolina businesses, their reputation for quality and affordability has attracted clients across the United States. “We try to stay as local as possible,” Kirstyn says, “but we do service the entire United States.” She notes that their out-of-state clients often come through referrals, a testament to their excellent service. One of TMS Digital’s key advantages is its affordability. “About 90 percent of the time, we’re more affordable than whoever else they’ve gotten a quote from,” Kirstyn proudly states.

TMS Digital’s commitment to the community extends beyond its client work. The company actively supports St. Jude Children’s Research Hospital and the Triangle NC Epilepsy organization, a cause close to Kirstyn’s heart as she has lived with epilepsy since childhood. Kirstyn herself is deeply involved in the local business community. She serves as an ambassador for the Clayton Chamber of Commerce and is an active member of Business Network International (BNI), where she helps facilitate connections between local entrepreneurs.

As TMS Digital grows, Kirstyn and the team remain committed to their core mission: helping local businesses succeed. Their approach combines cutting-edge digital strategies with good old-fashioned personal relationships, a formula that has served them well for 26 years and counting. Kirstyn advises small businesses looking to enhance their online presence: “Do your research and ask for references.” This commitment to transparency and quality has made TMS Digital a trusted partner for countless local businesses.

As North Carolina’s business landscape evolves, TMS Digital stands ready to help its business community thrive in the digital age. With its deep local roots, affordable services, and forward-thinking approach, TMS Digital is not just assisting businesses to succeed online—it’s helping build stronger, more connected communities across the state and beyond. True to its tagline, TMS Digital has been “Helping Local Businesses Succeed Since 1998,” and it shows no signs of slowing down.

Contact

TMS Digital

120 N. Tech Dr., Ste 102, Clayton, NC 27520

Phone: 919.553.9042

Website: tmsdigi.com

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