By Lisa Kirschner on January 13, 2025
Based in Long Island, New York, House of Honey is a rising star in the world of artisanal jewelry. Founded by Sobia Rehman, this online store blends cultural heritage with contemporary fashion to offer stunning, affordable jewelry inspired by traditions from around the globe.
Sobia’s business name, House of Honey, is a heartfelt tribute to her father. Growing up in Pakistan, she was lovingly nicknamed “honey” by her family—a common cultural practice there. This name reflects the warmth and sweetness of her journey, now beautifully embodied in her business.
House of Honey specializes in American diamond jewelry sourced from Turkey, India, and Pakistan. Sobia’s collection is carefully curated to showcase diverse designs that resonate with different cultures. Whether you’re looking for wedding sets, party accessories, or casual everyday pieces, House of Honey ensures there’s something special for everyone.
“My goal is to make luxury affordable. I want my customers to enjoy beautiful, handcrafted pieces without overspending.” – Sobia Rehman
What sets House of Honey apart is its commitment to working with small-scale artisans. Each piece is crafted with meticulous care by independent craftsmen, ensuring that every item is unique and brimming with character. These aren’t mass-produced trinkets; they’re meaningful creations that tell a story.
House of Honey caters to a wide audience, primarily women aged 18 and above, seeking high-quality yet reasonably priced jewelry. The designs are perfect for weddings, parties, or even day-to-day elegance. Sobia is proud to offer pieces that balance affordability with a touch of opulence, making them accessible in today’s challenging economy.
Sobia’s journey into entrepreneurship began with a lifelong passion for fashion and jewelry. Growing up in Pakistan, she dreamed of creating something special, flipping through fashion magazines her father would bring home. Today, that dream has blossomed into House of Honey, fueled by her dedication to craftsmanship and customer happiness.
“Every piece is shipped with love and a little blessing. I want my customers to feel joy and connection when they receive their orders.”
House of Honey is more than a business—it’s a reflection of Sobia’s belief in hard work and the endless possibilities of starting fresh in America. Having lived in New York for over 20 years, she draws inspiration from the city’s vibrant diversity and her own cultural roots.
Sobia’s family plays an integral role in the business. With her children lending fresh ideas and modern perspectives, House of Honey beautifully fuses Eastern and Western influences in its designs. This collaborative approach has allowed the brand to grow steadily since its launch just five months ago.
Currently an online-only operation, House of Honey is exploring partnerships with local boutiques and attending craft shows to expand its reach. With plans to regularly update her inventory with fresh designs, Sobia is committed to keeping her offerings exciting and exclusive.
“I want to bring my name out more, cater to different tastes, and ensure there’s always something new for my customers to love.”
Sobia also channels her success into meaningful causes. Through a family-run foundation named after her late father, she funds educational opportunities for underprivileged children in Pakistan. This charitable effort underscores her deep commitment to making a difference, both locally and globally.
House of Honey is more than just a jewelry store; it’s a labor of love. Every piece carries a blend of tradition, creativity, and the spirit of craftsmanship. Visit House of Honey today to explore the collection and bring a touch of elegance to your wardrobe.
Email: sobya@hotmail.com
Phone: +1 917 697 7807
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