By Toby Ethington on June 21, 2024
Redford, MI – In the Redford suburb of Detroit, Michigan, Battleship Rain Beauty Products stands as a testament to resilience and a commitment to quality. Suprenia Thomas, the owner and director, founded the business with a mission that extends far beyond providing organic beauty products. Her journey, marked by personal loss and a passion for helping others, is the driving force behind Battleship Rain.
From Heartache to Inspiration
Suprenia’s inspiration for starting Battleship Rain came from a tragic event in 2018, when she lost her middle daughter to gun and domestic violence. The name “Battleship Rain” was inspired by a story from the night her daughter was born, during a storm with lightning flashing outside. This profound personal experience fuels Suprenia’s dedication to creating products that are not only beautiful and effective but also cruelty-free and environmentally conscious.
A Commitment to Quality and Ethics
Battleship Rain offers a range of organic beauty products, including lip gloss, liquid lipsticks, lip scrubs, lip conditioners, and body soap. The company prides itself on using all-natural ingredients and avoiding animal testing, appealing to customers who are conscious about what they put on their bodies and who care about recycling and environmental sustainability.
“Our products are for those who want to avoid animal testing and care about all-natural ingredients,” Suprenia explains. “There aren’t many people providing organic products like ours.”
Serving a Diverse Community
Based in Redford, Michigan, and serving the surrounding areas and the entire state, Battleship Rain also ships within the US. The brand caters to a broad audience, including the LGBTQ community, women, men, and children. “Our ideal customers are those who like to have fun and enjoy a variety of colors,” says Suprenia. With twenty-one different lip colors and a range of body soap scents, Battleship Rain appeals to everyone from young children to adults of all ages.
Standing Out in the Market
What sets Battleship Rain apart from competitors like Revlon and other mainstream brands is its unique product offerings. “We include colors that other brands don’t provide, like blue and green, and we offer lip scrubs and lip conditioners that promote lip health,” Suprenia highlights. The company also holds ISO certifications for organic products and is a WBENC certified woman-owned business.
Personal and Professional Growth
Suprenia’s journey to becoming a business owner was marked by significant challenges. Originally from Des Moines, Iowa, she moved to Detroit in 2007 to escape a domestic situation. She planned to attend Wayne State University to become a physician assistant, but her path changed when she discovered Global Empowerment Ministries. Seeking mentorship, Suprenia became a volunteer greeter at the ministry, which inspired her to start a medical case management company, Continuity Case Management. The success of this venture provided the funding needed to launch Battleship Rain.
Community Involvement and Giving Back
Battleship Rain is not just a business; it’s a catalyst for change. The company supports various charitable activities, including providing headstones for those who cannot afford them and creating safe houses for those in need.
“We want to help others recover and avoid the pain I’ve experienced,” Suprenia says. Her commitment to making a positive impact extends to her involvement with women’s business networks and her efforts to place her products in stores through platforms like RangeMe.
Encouraging Customers and Growth
Suprenia encourages potential customers to try her products, confident they will be pleased. “We get repeat customers because our products are high quality and meet their needs,” she notes. Since African American communities have the lowest number of entrepreneurs per capita and lead the nation in poverty, unemployment, incarceration, recidivism, and violent crimes, one of Suprenia’s missions is to create job opportunities and mentorship programs to address these issues and help improve the community.
Conclusion
Battleship Rain Beauty Products is more than just a provider of organic beauty products. It’s a company built on resilience, dedication to quality, and a deep commitment to helping others. Suprenia Thomas’s journey from personal tragedy to creating a business that empowers and supports her community is truly inspiring. If you’re looking for beauty products that are beautiful, organic, clean, and support a greater cause, Battleship Rain is the choice for you.
Website: www.battleshiprainproducts.com
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