Determined Dreams and Dazzling Designs: Valerie’s Journey of Authenticity, Community and Exquisite Jewelry

By Damoniqe Askew on August 9, 2023

LenaGrace Designs

Raleigh, NC – LenaGrace Jewelry Designs is primarily focused on Black, Christian and Muslim pieces, but also develops custom jewelry.  The company who manufactures her jewelry also produces pieces for Marvel Black Panther in their fully licensed jewelry collection. 

Founder Valerie Moore named her company after two women who inspired her, her grandmothers Lena and Grace. Her journey into jewelry design was sparked by one of her grandmother’s Alzheimer’s diagnosis, leading her to create stunning jewelry designs inspired by religion and historically black colleges and universities (HBCUs)

Building Trust Through Quality and Authenticity

Valerie’s commitment to handcrafted designs reflects her dedication to delivering exceptional quality to her clients. She personally sketches designs and oversees the manufacturing process ensuring each piece is infused with love and attention to detail. This emphasis on craftsmanship and authenticity fosters trust among her clientele, who appreciate the passion and care that goes into every creation.

LenaGrace Designs includes men’s as well as women’s jewelry.  Designer Kevin Trice is responsible for overseeing the design and continuing development of the men’s jewelry line. He ensures that the designs are aligned with the brand identity and that they appeal to the target audience. Kevin is responsible for developing new styles of design that will keep the line fresh and exciting.

Valerie’s Background

Valerie’s journey serves as a testament to the power of determination and the impact that trust can have on personal and professional success. The company is based in Raleigh, but Valerie originally hails from Durham, North Carolina, a city with a rich history as the Black Wall Street. Growing up in a community that prioritized supporting Black-owned businesses, Valerie developed a deep appreciation for entrepreneurship and community connection.

LenaGrace Designs - Jewelry

She attended North Carolina A&T State University and pursued a career as a software analyst, while nurturing her entrepreneurial spirit on the side. Valerie was determined to contribute to her community by supporting black businesses. 

Reaching Clients

Valerie employs various strategies to connect with her clientele. She participates in pop-up shows, such as the White Party and jazz events, allowing her to showcase her designs to a diverse audience. 

Valerie has also established partnerships with local jewelry stores and markets including the Black American Market and Black Family Market. Leveraging social media platforms like Instagram, Valerie reaches a broader audience, engaging with potential customers and creating buzz around her creations.

Collaborations and Recognition

Valerie’s talent has gained recognition, leading to collaborations with prominent figures. Her work has caught the eye of celebrities like Brely Evans, who proudly wear her designs. These collaborations and endorsements not only boost Valerie’s credibility but also serve as powerful testimonials to the quality and craftsmanship of her pieces.

Valerie’s Impact and Future Goals

LenaGrace Jewelry

Valerie’s designs are available on platforms like Amazon and Walmart. She aims to reach a wider audience and continue spreading her message of cultural celebration and diversity. Valerie says, “My goal is to create a space to get my customers to learn about web three technology. I want to create one NFT with each jewelry piece and include it in the first sale so people can learn about NFTs, and also be able to learn the history of the piece later after it’s been sold to a new owner.” 

Valerie’s ultimate goal is to collaborate with major fashion brands and expand her business globally, bringing her unique designs to a wider market. 

Community Involvement

Valerie’s journey is a testament to the transformative power of pursuing one’s passion. Her dedication to her craft and commitment to uplifting her community has not gone unnoticed. Valerie supports Alzheimer’s research and HBCUs. 


Valerie’s inspiring journey and commitment to creating high-quality, authentic jewelry serve as valuable lessons in building trust. Through her strong community connections, strategic partnerships, and dedication to craftsmanship, Valerie has gained the trust and admiration of her clientele. 

Her story reminds us of the importance of authenticity, passion and community in establishing trust and achieving success. As we continue to support and celebrate Valerie’s remarkable journey, let her story inspire us to build trust in our own endeavors.

If you would like to support Valerie and purchase a piece of your own, you can check out her collection by visiting

You can also find LenaGrace on Social media.

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