By Matt Hickey on November 7, 2024
Camille Burthwright is the dynamic entrepreneur behind Cheveux Luxury, a haircare brand that has been transforming the beauty industry since 2019. Specializing in pre-customized hair extensions, wigs, and ponytails, Cheveux Luxury serves both a global consumer base and boutique wholesalers. Camille’s vision? To provide busy professionals with high-quality hair products that blend convenience and luxury.
The Origin of Cheveux Luxury
Founded by Camille in 2019, Cheveux Luxury (which means “luxury hair” in French) is more than just a business; it is a personal journey. Camille, originally from Kingston, Jamaica, developed her passion for hair care through her cousin’s cosmetology training. Armed with a background in finance and accounting, she has created a brand that resonates with professionals aged 25 to 50, particularly in metropolitan areas. These women seek convenience and quality, and Cheveux Luxury meets this demand with products that are easy to install and styled for everyday use.
Products and Target Market
Cheveux Luxury offers a diverse range of products, including:
– Hair extensions
– Wigs
– Clip-ins
– Ponytails
These products are designed for a global market of consumers who want luxurious, pre-customized solutions that save time without compromising on style. In addition, the company is expanding into B2B sales, providing small boutiques with top-quality hairpieces that attract discerning customers.
The company’s focus is on busy professionals who want convenience without sacrificing beauty. From full wigs to simple clip-ins, Cheveux Luxury offers versatile products for women looking for quick, elegant hairstyles.
Customer Experience: A White Glove Touch
What sets Cheveux Luxury apart from the competition is its dedication to personalized customer service. Camille believes in offering a “white glove” experience. Clients not only purchase luxury hair products but also receive direct communication with Camille herself, ensuring that every customer feels valued.
Camille emphasizes educating her customers. She believes that informed clients make better choices, which leads to greater satisfaction. Whether helping a customer choose the right product or guiding them on how to maintain their new look, Cheveux Luxury aims to elevate every interaction into a premium experience.
Marketing and Growth Strategy
Camille’s background in SEO has helped Cheveux Luxury establish a robust online presence. The business initially utilized Facebook ads but shifted focus to organic traffic and search engine optimization. This approach allows the brand to attract a loyal following of women who appreciate quality and luxury.
The company also has a growing presence on social media, with around 3,000 followers on Facebook, along with active YouTube and Pinterest accounts. This organic approach helps build genuine connections with customers and strengthens the brand’s reputation without the need for extensive paid advertising.
Cheveux Luxury has also switched platforms, moving from Shopify to UENI to improve cost efficiency. This has helped streamline business operations, allowing Camille to focus more on customer service and product development.
Building a Strong Team
Currently, the Cheveux Luxury team consists of Camille, the CEO, and Nusrat, a social media specialist working remotely from India. Camille is focused on building a passionate and dedicated team that shares her vision. She values the quality of work over the size of the team, believing that a small but passionate group can make a significant impact.
Giving Back to the Community
Camille is not only dedicated to her business but also to her community. She is a member of BSIS, a Tampa-based business network for Black women, and actively contributes to non-profit organizations. One cause close to her heart is supporting children in Jamaica, further demonstrating her commitment to giving back.
The Future of Cheveux Luxury
With its growing customer base and expansion into the wholesale market, Cheveux Luxury is poised for continued success. Camille remains focused on delivering exceptional customer experiences, enhancing product offerings, and scaling the business in ways that maintain its core values of convenience and luxury.
Website: cheveuxluxury.com
Facebook: Cheveuxluxury
By Tabitha Premnath Jan 17, 2024
Raymore, MO – Get ready, Raymore! The nail scene just got a major upgrade with the grand entrance of Olympus Nails, founded and fueled by the unstoppable Sarah Roughton. This isn’t just a salon; it’s a vibrant celebration of creativity, community and pure nail magic! Sarah Roughton, the dynamo behind Olympus Nails, is more than […]
By Dominique Bandet Jul 17, 2021
For the last four and a half years, Jeryll Steige and the team at Rusty Ravens Uniques have been providing valuable antiques, fashionable clothing, and nifty knick-knacks and trinkets to residents of the Anchorage area. The store also offers antique repairs and woodworking. “What makes us different is that we are malleable with our prices. […]