By Del Cromartie on July 9, 2024
KY – In the bustling world of real estate, standing out requires more than just a license. It demands passion, dedication, and an unwavering commitment to clients. Tracey Shifflett, a Keller Williams First Choice Realty realtor, embodies these qualities.
Tracey Shifflett: The Real Estate Maestro
Tracey Shifflett’s venture into real estate was fueled by a deep-seated desire to help people. “Retiring from education, I saw real estate as another service industry where I could make a significant impact,” Tracey explains.
Her services are comprehensive, catering to buyers, sellers, and investors. From residential homes to commercial building leases, Tracey’s expertise is vast. She assists with every aspect, including contract negotiations, securing financing and even remodeling properties to suit tenant needs.
When asked about the main problems she solves for her clients, Tracey highlights her negotiation skills. “Negotiating contract terms, securing the best financing rates, and ensuring thorough inspections are crucial parts of my job. I aim to make the process as smooth and stress-free as possible for my clients,” she says.
The Personal Touch
One of the standout qualities of Tracey’s service is her personal touch. She’s not just about closing deals; she genuinely cares about her clients’ needs and dreams. “I love working with newly married couples and military personnel,” Tracey shares.
“It’s rewarding to help them find their first home or a new place to settle after a move. And I also enjoy working with cash buyers – they make the process quick and fun!”
Tracey’s client-centric approach doesn’t stop there. She goes above and beyond to ensure that every transaction is handled carefully.
“I believe in being honest and upfront with my clients,” she says. “If there are issues with a property, I’ll tell them. It’s better to be informed and make decisions with all the facts at hand.”
Areas Covered and Ideal Clients
Tracey’s services span a wide area. “I cover Logan, Christian, Warren, Muhlenberg, Todd and all surrounding counties,” she explains. “I even cover Tennessee counties that border Kentucky for clients looking for an agent in those areas.” Her willingness to travel for her clients demonstrates her dedication and flexibility.
When it comes to her ideal client, Tracey has a broad perspective. “I believe everyone should have the opportunity to own a home, regardless of their income level,” she says. “Whether you’re looking for a $150,000 house or a $500,000 house, I’m here to help.”
Unique Selling Points
What sets Tracey apart from other realtors? It’s her honesty, empathy, and follow-up. “I’m very honest with my clients,” she says.
“I’ll tell them what needs to be done to get the best value for their home. And I stay in touch after the sale. Some might find it annoying, but I think being there for my clients is important, even after the deal is done.”
Tracey’s commitment to her clients is evident in every aspect of her work. “I’m not just here to make a sale,” she emphasizes. “I want to help people achieve their dreams, whether that’s finding the perfect home or getting the best deal on a property.”
Why Real Estate?
Tracey’s journey into real estate is as inspiring as her work. “After retiring from education, I wanted to continue serving people,” she recalls. “Real estate was a natural fit. I love looking at homes and remodeling them. My husband and I have renovated several properties, and it’s something we’re both passionate about.”
Her passion for real estate shines through in her work. “Helping people find their dream home or the perfect investment property is incredibly rewarding,” she says. “It’s not just about the transaction; it’s about making a difference in people’s lives.”
Support System
Tracey is not alone in her efforts. She has a dedicated team that supports her every step of the way. “I have a transaction coordinator, Jenna Arnold, who helps manage the details of each deal,” she explains. “She’s wonderful and keeps everything running smoothly.”
Having a strong support system allows Tracey to focus on what she does best: serving her clients. “Jenna is a lifesaver,” she adds. “She helps with social media and ensures that all the paperwork is in order. It allows me to spend more time with my clients and less time on administrative tasks.”
Community Involvement and Giving Back
Tracey is deeply involved in her community and believes in giving back. “I donate 10% of my commission to a charity of my buyer or seller’s choice,” she says. “It’s my way of paying it forward and supporting the causes that matter to my clients.”
Her commitment to her community doesn’t stop there. “I’m starting a networking group with other local entrepreneurs,” she shares. “We’ll meet once a month to discuss ways to support each other’s businesses. It’s a great way to build relationships and help each other succeed.”
Tracey’s involvement in local business groups and the Chamber of Commerce also highlights her dedication to making her community a better place. “I’m part of the Chamber’s committee for enhancing the aesthetic appeal of our community,” she explains. “We recognize and support businesses and individuals who are making a positive impact.”
A Personal Touch
Despite her busy schedule, Tracey always finds time for personal connections. “I’m married with one child,” she says. “My son recently bought a home in Rossville, Georgia, and I’m so proud of him. It’s a great feeling to see him take pride in his own place.”
Tracey’s story is a testament to her resilience and determination. “I’ve faced a lot of personal challenges, including the loss of family members,” she shares. “But those experiences have made me stronger and more empathetic. They’ve shaped who I am today.”
If you’re looking for a dedicated, honest, and compassionate realtor, Tracey Shifflett is the person to call. Her extensive knowledge, personal touch, and commitment to her clients make her an industry leader.
Whether you’re buying, selling, or investing, Tracey is here to help you every step of the way. Contact Tracey Shifflett at Keller Williams First Choice Realty today and take the first step towards achieving your real estate dreams.
Visit Tracey’s website, tracey shifflett.kw.com, contact her by email at traceyshifflett@kw.com or phone 270-847-5837.
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