Unlocking Success in the Greater Raleigh Area: A Look at City Publications with Jeff Mauget

By Lars Ruggles on September 17, 2024

Jeff Mauget - keep your business in front of qualified customers

If you’ve been searching for a reliable marketing partner that cuts through the digital noise, look no further than City Publications of Raleigh. We had the pleasure of sitting down with Jeff Mauget, the owner of this esteemed business, to learn more about his journey, the services offered, and what sets them apart in the marketing world.

Jeff Mauget - keep your business in front of qualified customers

The Name Behind the Business

City Publications of Raleigh is a proud franchisee of City Publications, a name synonymous with effective direct mail marketing. The choice of name reflects a commitment to the high standards and proven success associated with the City Publications brand, tailored specifically to the Raleigh area.

Services That Make a Difference

City Publications is not just another marketing agency. They specialize in direct mail programs designed to keep your business in front of qualified customers. Unlike the overwhelming and often impersonal nature of social media, Jeff and his team focus on delivering targeted marketing that cuts through the digital clutter, ensuring that your message reaches the right audience.

Solving the Problem of Visibility

In today’s digital age, standing out from the crowd is more challenging than ever. City Publications addresses this challenge by offering a streamlined approach to marketing that prioritizes direct mail strategies. This method ensures that your business stays in front of potential customers without the distractions and noise of online platforms.

Serving the Greater Raleigh Market

City Publications operates primarily within the Greater Raleigh area, including Raleigh and Durham. This local focus allows them to deliver highly personalized services and understand the unique needs of businesses in this specific region.

Ideal Customer Persona

The ideal clients for City Publications are premier home service providers targeting customers aged 35 to 70. Whether you’re in home care for seniors or roofing, their targeted direct mail solutions are designed to connect you with the right audience who are most likely to benefit from your services.

A Legacy of Experience

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City Publications has been a prominent figure in the marketing industry for 30 years. Jeff Mauget, who took over the business just one year ago, brings a wealth of experience to the table. Before delving into direct mail marketing, Jeff spent years in the home services sector, gaining insights and expertise that he now applies to help other businesses thrive.

What Sets Them Apart:

In a competitive market, City Publications sets itself apart by targeting specific areas and demographics. This focused approach ensures that clients receive customized solutions tailored to their specific needs, distinguishing them from the competition.

A Passion for Helping Businesses Grow:

Jeff’s journey into this business is both inspiring and strategic. Having been involved in various business ventures long before the internet era, Jeff found his calling in 2008 when he immersed himself in the home services industry. His experience led him to realize that targeted mailings were the key to helping businesses achieve success. His passion for supporting business owners and seeing them succeed drove him to take the entrepreneurial leap.

A Local Connection:

Born and raised in Raleigh, Jeff has deep roots in the community, making him a lifetime local since 1978. This local perspective not only enriches his business but also connects him more personally with his clients.

A Sports Enthusiast:

When he’s not helping businesses grow, Jeff is cheering on the Carolina Mudcats, the Carolina Hurricanes, and the Durham Bulls. His local sports allegiance reflects his strong ties to the area.

A Significant Milestone:

In his previous corporate role, Jeff developed a new recruiting method that earned national recognition for growth. This success ignited his entrepreneurial spirit, fueling his desire to venture out on his own and continue helping others achieve their goals.

Lessons Learned:

From his corporate achievements, Jeff learned the value of pursuing his own path and fostering growth in other businesses. This drive is now a cornerstone of his approach at City Publications.

Special Discounts:

City Publications offers great deals for non-profits, demonstrating their commitment to supporting causes beyond their immediate business interests.

Family and Community:

Jeff is happily married with four kids, balancing family life with his professional endeavors. He appreciates the unique advantage of Raleigh’s location, being just two hours from both the mountains and the beach—ideal for quick getaways while remaining close to home.

Jeff Mauget - keep your business in front of qualified customers

City Publications of Raleigh, under Jeff Mauget’s leadership, continues to provide exceptional direct mail services that help local businesses stand out and succeed. With a deep understanding of the community and a passion for targeted marketing, Jeff and his team are dedicated to making a meaningful impact in the Greater Raleigh area.

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