By Nathan Betters on November 5, 2024
Lynn Wilford Scarborough, founder of Cheeza Pleeza, has transformed her career from television news consulting to creating delicious, health-conscious cheese spreads that appeal to Texas taste buds and beyond. Her business is fueled by a personal mission to blend flavor, health, and convenience into every bite.
The Origin of Cheeza Pleeza
Cheeza Pleeza’s story began in a deeply personal way. Lynn started developing gourmet cheese spreads when her mother, living in a nursing home, struggled with an appetite dampened by bland food. Her mother, an adventurous cook and world traveler, missed bold flavors. Determined to create a flavorful, nutritious option, Lynn crafted a high-protein, low-sodium, sugar-free pimento cheese that quickly became a healthy, gourmet version of a beloved comfort food.
What Makes Cheeza Pleeza Stand Out?
Cheeza Pleeza is more than just another cheese spread. Made with premium ingredients, each blend includes five different cheeses and a robust combination of 20 herbs and spices. Designed with versatility, Cheeza Pleeza complements burgers, tacos, eggs, potatoes, and more—or can simply be enjoyed with chips.
The entire line is keto-friendly, low in sodium, and free from unnecessary additives, which appeals to health-conscious consumers. Cheeza Pleeza has gained a devoted following at farmers markets and Central Market stores across Texas, including locations in Dallas, Austin, Houston, and San Antonio.
Overcoming Challenges and Building a Business
Lynn’s journey to the cheese business had its share of challenges. Starting as a weekend-only operation, she initially produced small batches for local farmers markets. But as demand grew, she quickly expanded. With her background in television and communications, Lynn approached the food industry with the same dedication she once reserved for her previous career.
Much of Cheeza Pleeza’s growth has come from Lynn’s ability to adapt and innovate. She noticed that today’s consumers, especially millennials, are replacing traditional meals with snacks that are quick, convenient, and nutritious—an ideal niche for her protein-packed, flavor-rich cheese spreads.
A Flavor for Every Palate
Lynn has developed over 60 unique flavors, with crowd favorites like pimento cheese and garlic dip. Kids love the mild, flavorful options, while men often prefer spicier varieties like the hatch green chili spread. For more adventurous eaters, she offers flavors like dill pickle and wasabi cheese spread.
Responding to demand for dairy-free options, Lynn recently introduced a plant-based line with a flavor called “Pepper Lime Kiss,” inspired by her sister’s plant-based diet and her growing lactose-intolerant clientele.
Community Involvement and Support
Lynn has benefited from a vibrant entrepreneurial ecosystem in Dallas. Mentorship from organizations like SCORE and the DEC Network and a grant from Texas Women’s University have helped her grow Cheeza Pleeza. Her products have also received multiple Texas State Fair awards, affirming her brand’s quality and appeal.
Lynn believes in giving back. She supports homebound seniors by providing high-quality cheese spreads, ensuring they receive both nutrition and flavor.
The Future of Cheeza Pleeza
Looking forward, Lynn envisions Cheeza Pleeza expanding even further. While currently available at Central Market, she hopes to expand into Whole Foods and other major grocery chains, ultimately becoming a household staple across Texas and beyond.
As Lynn puts it, “Great food for busy people” is at the heart of Cheeza Pleeza’s mission. Whether at farmers markets, holiday gatherings, or as a simple snack at home, Cheeza Pleeza brings people together with bold flavors and wholesome ingredients.
Explore Cheeza Pleeza:
Website: cheezapleeza.com
Facebook: facebook.com/CheezaPleeza
Instagram: instagram.com/cheeza_pleeza
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