By Ross McKenzie on November 7, 2024
Raul Martinez: From Health & Fitness to Leading a Taco Franchise Expansion!
Raul Martinez is an inspiring figure in the Arizona business scene. After years of working in health and fitness, he made a bold career leap into the exciting world of restaurant ownership and management. Today, Raul is at the forefront of a rapidly expanding taco franchise that has captured the hearts of locals and food lovers alike.
A Taco Dream Born in Unusual Circumstances
Raul’s journey into the taco business began during a challenging time for many enterprises—the pandemic. In 2020, when most companies were struggling or shutting down, a small taco venture emerged in an unexpected location: a barbershop. Raul recounts how the family behind the business began selling tacos from a modest space next to the barbershop. It was a simple idea that quickly blossomed into something much larger.
“They had a small space next to the barbershop that didn’t seem ideal at first. But once they started, they couldn’t keep enough food in stock,” Raul shared. Customers flocked to The Taco Spot, and soon what began as a small venture evolved into a thriving restaurant franchise.
Growth and Expansion: A Vision for the Future
Fast forward to today: the business has opened 13 locations, with plans to reach 20 by the end of the year. Raul joined the team in a leadership role in September 2024 after much discussion and consideration. Initially hesitant about entering the restaurant industry, Raul is now confident in his decision and envisions even bigger things for the franchise.
“I wasn’t sure I was ready to be an owner, but after seeing the potential and learning the business inside and out, I’m excited to grow with the company,” Raul said. His goal is to eventually own three stores, inspired by his three children, and to play a key role in the company’s ongoing expansion.
With a well-thought-out growth plan, the company aims to have 50 locations by the end of next year. They are expanding within Arizona and branching out into new territories, including Texas, Missouri, and Florida. This rapid growth, Raul believes, is just the beginning.
Commitment to Quality and Customer Experience
What sets this taco franchise apart from the competition? Raul believes it is the company’s dedication to providing not only great food but also an exceptional dining experience.
“We’re very focused on the look and feel of our stores,” Raul said. “Customers love walking into a clean, vibrant space where the music is playing, and the atmosphere is inviting.”
The franchise takes pride in its attention to detail, from the tile designs to the artwork on the walls. This commitment to enhancing the overall customer experience has resulted in glowing reviews and a loyal customer base.
Looking to the Future: A Growing Franchise and a Strong Community Focus
Raul is excited about the future of the franchise and its place in the community. With expansion plans in full swing, he’s proud to be part of a company that started small but now has a national reach. In addition to offering great food, the franchise is deeply committed to the community, providing discounts to local first responders and neighbors.
“We love being part of the community and showing appreciation to those who support us,” Raul said.
The journey from a barbershop taco stand to a multi-location franchise is a testament to the power of a good idea and a committed team. With Raul Martinez now on board, this taco franchise is poised to make waves not only in Arizona but across the country.
Contact:
+1 480-219-9030
325 W Elliot Rd #101, Tempe, AZ 85284, United States
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