How Joe and Jennifer Worrel Are Revolutionizing Home Restoration in North Texas

When Joe Worrel traded his guitar for floor restoration equipment, he brought the same passion for perfection that earned him Band of the Year honors and songwriting awards to an entirely new stage. Together with his wife Jennifer, a recent law school graduate, they’re transforming how North Texas homeowners think about floor restoration through their innovative business, Recoat Revolution.

 

A New Chapter in the Dallas-Fort Worth Metroplex

The Worrels’ journey to entrepreneurship began with an unexpected twist. After relocating from Atlanta to the Dallas-Fort Worth area for Jennifer’s corporate career, they found themselves at a crossroads when her position ended after just six months. Rather than see this as a setback, the couple—married 26 years and parents to three sons—viewed it as an opportunity to build something meaningful together.

“We didn’t want to sell hamburgers or pizza and be just another business,” Joe explains. “We were looking for something transformational that really solves problems for people and creates value.”

 

Revolutionary Floor Restoration Technology

What they discovered was a game-changing approach to floor restoration that addresses every homeowner’s nightmare: the dust, disruption, and downtime of traditional floor refinishing. Recoat Revolution’s sandless, dustless process can typically restore wood floors in just one day, using environmentally friendly, VOC-free products that are safe for families and pets.

“We’re about a third of the price of traditional floor refinishing,” Joe notes. “But more importantly, we can make old floors look young again while keeping them out of landfills. It’s both cost-effective and environmentally responsible.”

The process works on all types of hard surface flooring except marble, with a particular specialty in hand-scraped floors—popular in Texas for their rustic, Western aesthetic. Traditional sanding would destroy the intentional distressing that gives these floors their character, making Recoat Revolution the only viable restoration option.

As engineered flooring has become more common, many home owners lament that they feel trapped in having to replace rather than refinish. The thin veneers are typically ruined during a traditional resand and refinish process, but Recoat Revolution can refresh the thin veneer without damaging the surface.

 

Meeting Modern Consumer Needs

The Worrels have identified their sweet spot in the real estate market, working with both buyers and sellers. For new homeowners, they offer a quick solution to upgrade floors before moving in. For sellers, they provide an affordable way to make floors look fresh without the weeks of disruption traditional refinishing requires.

“Our ideal customer is someone with an empty property,” Jennifer explains. “But we also work with business owners who value their operating hours. We can come in overnight and treat restaurant floors, and they’re back open for business the next day.”

The environmental angle resonates strongly with today’s conscious consumers. Rather than tearing out functional floors and sending them to landfills, Recoat Revolution’s process extracts dirt, old polyurethane, and contaminants while sanitizing the surface—so thoroughly that they also service medical buildings.

 

Building on a Foundation of Service

Joe’s background as a former Air Force enlisted member brings a unique perspective to their customer service approach. Combined with his decades as a professional musician—including touring under his own name and currently fronting the Dallas-area band The Big D—he has an exceptional ability to connect with people from all walks of life.

“When you’re a country music artist, you perform for a very broad spectrum of society,” Jennifer observes. “Joe can form authentic relationships with anyone, which is crucial for an in-home business. People need to feel comfortable having you in their home.”

This authenticity extends to their business practices, with a steady stream of 5 star reviews as they build their new business.

 

Community Commitment and Growth Vision

The Worrels have quickly immersed themselves in their new community, joining both the Southlake and Colleyville Chambers of Commerce. They volunteer and serve on the fundraising board for Amy’s Wish with Wings, an equine therapy program for children with developmental needs, where Joe coordinates live music for fundraising concerts.

Jennifer also serves on the board of the Southlake Women’s Club and recently completed a master’s degree in Energy Policy from Texas A&M Law School—credentials that have proven valuable in contract negotiation and business development.

Looking ahead, the couple has ambitious but measured growth plans. As the first Recoat Revolution franchisees in Texas, they are initially focusing on the northern DFW suburbs. Their goal is to add one complete team each year, to keep expanding the reach of this revolutionary flooring technique, helping home and business owners everywhere.

 

Overcoming the Challenge of Awareness

Perhaps the biggest hurdle the Worrels face isn’t competition—it’s simply making people aware that their service exists. They often find themselves competing not against other flooring companies, but against the decision to do nothing.

“People don’t believe that our service exists,” Joe explains. “They’ve never heard about it. We had a listing agent recently tell a homeowner not to use our service because she didn’t want to deal with dust cleanup—not knowing that our process is dustless.”

This awareness challenge has led them to be proactive on social media, monitoring Facebook groups for mentions of floor replacement or refinishing needs, and positioning themselves as a superior alternative to traditional methods.

 

A Business Built on Transformation

The Worrels chose their tagline—”Your One-Day Floor Solution”—to capture both the speed of their service and the reality that many homeowners keep putting off floor restoration. “It’s got that double meaning,” Jennifer notes with a smile. “People always say ‘one day I’ll get the floors done,’ but we can literally do it in one day.”

For Joe and Jennifer Worrel, Recoat Revolution represents more than a business opportunity—it’s a chance to solve real problems while building something meaningful together. As they continue to grow their presence in North Texas, they’re not just restoring floors; they’re helping families create beautiful, healthy homes while protecting the environment.

Whether you’re buying, selling, or simply want to breathe new life into tired floors, the Worrels offer a revolutionary approach that proves sometimes the best solution is the one you never knew existed.

Recoat Revolution serves the northern Dallas-Fort Worth metroplex and offers military discounts. For more information about their dustless, one-day floor restoration process, visit their website https://recoatrevolution.com/locations/north-metroplex/ to book a consultation.

Address: 1500 Corporate Cir Southlake, TX 76092
General email: northmetroplex@recoatrevolution.com
Phone number: 817-471-6892