By Werner Kerschbaumer on October 21, 2024
Kelley O’Neal, Chief Operating Officer (COO) of Anytime Fitness in Farmers Branch, Texas, brings a unique perspective to managing a fitness franchise. Her passion for fitness and strong community ties are key components of her success. In this interview, Kelley shares what makes her gym stand out, her approach to building relationships, and how she’s grown her business over the years.
Anytime Fitness is known for its 24/7 access, allowing members to work out whenever it fits their schedule. However, Kelley’s branch in Farmers Branch goes beyond just offering convenience. The gym emphasizes a personalized approach to fitness. “We focus on helping each member reach their personal goals,” says Kelley. “It’s not just about coming in and using the equipment; it’s about long-term success and creating lasting change.”
Kelley’s gym offers a small, boutique-style atmosphere that encourages personal connections between members and staff. With a focus on individual coaching, her team takes the time to get to know each member’s fitness journey and tailor support to fit their needs. This sets her gym apart from larger, more impersonal fitness centers.
Anytime Fitness in Farmers Branch offers a wide range of services to support members’ fitness goals. In addition to standard gym equipment, members have access to personalized coaching sessions and advanced fitness technology. One standout feature is the eVolt 360 machine, which provides a comprehensive body analysis, measuring key metrics such as body fat percentage, muscle mass, and hydration levels.
“The eVolt 360 gives us detailed insights into a member’s health, so we can craft a fitness plan that’s truly customized,” explains Kelley. “It’s not just about working out; it’s about understanding your body and making informed decisions.”
Kelley herself takes charge of all nutritional guidance, offering expert advice that complements each member’s workout regimen. This hands-on approach ensures that members have a well-rounded fitness plan that includes both exercise and nutrition.
For Kelley, her connection with members goes beyond the typical gym-client relationship. “I like to think of my members as friends,” she says. Over the years, Kelley has built close-knit relationships with many of her gym’s members, some of whom travel from surrounding areas like Carrollton and Las Colinas because they appreciate the sense of community her gym fosters.
Kelley’s personal touch is a big reason why members stick around. She takes the time to get to know their goals and challenges, creating an environment where everyone feels welcome and supported. This approach has helped her develop a loyal member base that feels more like a family than just a group of gym-goers.
One of the key reasons for the success of Anytime Fitness, Farmers Branch is Kelley’s leadership. With over 15 years of experience in the health and fitness industry, Kelley is heavily involved in the day-to-day operations of the gym. “You’ll often see me working out alongside our members,” she says. Her presence in the gym makes her approachable and available to give advice and support when needed.
Kelley’s own fitness journey has inspired many of her members. After having a baby, she worked hard to regain her strength and fitness. “Members see my progress and know that I’ve been where they are,” she shares. “It’s important for them to know that the process works if you stick with it.”
Although Anytime Fitness is located in Farmers Branch, the gym attracts members from nearby areas, including Dallas. Kelley attributes this to the personalized experience she and her team offer. “We have members who could go to gyms closer to home, but they choose to come here because they appreciate the level of attention we provide,” she explains.
The gym’s atmosphere appeals to a broad demographic, from young professionals to retirees. However, many of Kelley’s members fall into the mid-age, working-class group—people who are family-oriented and looking for a supportive, results-driven environment.
Recently, Kelley celebrated her gym’s third anniversary. In those three years, she’s faced the usual challenges of running a business, but her focus on building personal connections and offering high-quality service has helped her thrive. To grow her business, Kelley shifted her marketing efforts to a more local focus, which has resulted in an increase in new members and a boost in conversions.
“I’ve learned that marketing to the community is key,” she says. “When people know that you’re involved and care about the local area, they’re more likely to support your business.”
Kelley’s commitment to the community goes beyond just fitness. She and her team regularly participate in local charity events, raising money for causes like breast cancer research and supporting underprivileged children. “Giving back is a big part of what we do,” Kelley says. “It’s important to show that we care about the community that supports us.”
The gym also offers discounts for military personnel and seniors, making fitness accessible to more people. “We want to make sure that everyone has the opportunity to take care of their health, no matter their circumstances,” Kelley explains.
Another unique aspect of Kelley’s gym is that it’s a family affair. Her stepson, Byron, plays an important role in the daily operations of the gym, and the family dynamic extends to how the gym is run. “We treat our members like family, and that’s a big reason why they stay,” Kelley says. This warm, welcoming environment helps foster a sense of belonging that members appreciate.
When asked for her advice to potential members, Kelley emphasizes the importance of finding a gym where you feel comfortable and supported. “Fitness is a journey, and you need people around you who are knowledgeable, encouraging, and approachable,” she says. At Anytime Fitness, Kelley ensures that every member feels part of a community that’s invested in their success.
Start your fitness journey with Kelley at Anytime Fitness, Farmers Branch
Phone: (972) 884-4664
Website: www.anytimefitness.com
Email: farmersbranchtx@anytimefitness.com
Location: 13150 Senlac Dr Suite 150, Farmers Branch
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