Local Business Spotlight: Joshua Ruiz of Health Market Advocates

By Lauren Nesmith on July 2, 2024

full-service insurance brokerage

Odessa, FL – In the ever-complex world of health insurance, finding a knowledgeable and trustworthy guide can make all the difference. Meet Joshua Ruiz, owner and principal broker of Health Market Advocates, who has built his business on the principles of education, understanding, and long-term client relationships.

The Birth of Health Market Advocates

Josh Ruiz - a full-service insurance brokerage

When Joshua entered the insurance industry, he quickly realized the value of establishing his own brand. He chose the name Health Market Advocates to reflect his mission: providing comprehensive health insurance options and acting as a dedicated advocate for his clients’ needs. Joshua expanded his scope to serve both seniors and those under 65 shortly after initially adopting a senior-focused strategy, ensuring that everyone has access to the best health insurance options.

Comprehensive Services

Health Market Advocates is a full-service insurance brokerage with a simple motto: “If it has a pulse, we have a policy.” Joshua and his team focus on serving self-employed individuals and retirees, helping them navigate the often-confusing world of health insurance. To guarantee that every client’s needs are met, Health Market Advocates provides individualized, continuous assistance with everything from selecting the best Medicare plan to obtaining coverage for pre-Medicare retirees.

Solving Problems Through Education

Joshua’s primary goal is to demystify health insurance for his clients. With policies often being complex and lengthy, Health Market Advocates take pride in educating their clients thoroughly. He provides ongoing education and clear, bite-sized explanations of complex policies. With eight years of experience, Joshua uses real-life stories to illustrate the benefits and importance of insurance, making the process relatable and understandable for his clients.

A Wide Reach

Operating in 22 states, Joshua’s reach is extensive. He primarily serves the southeastern United States, including Florida, Georgia, and the Carolinas, but also extends his services to states like Texas, Ohio, and even Arizona. Despite the geographical spread, Joshua ensures that each client receives personalized attention and support.

A Unique Approach

What sets Joshua apart from other agents is his commitment to his clients’ long-term well-being. He takes the time to understand both their immediate needs and future goals, ensuring that their insurance plans evolve as their lives change. His philosophy, “Mission Over Commission,” emphasizes his dedication to helping people over simply making sales. This approach has earned him numerous referrals and a loyal client base.

Community Involvement and Recognition

Joshua participates in the Minority Economic Development Committee and serves as an ambassador for the chamber, demonstrating his commitment to his community. In addition, he participates in Rotary International, which helps him network with nearby professionals and college students. Joshua’s efforts at networking and the wholesome connections he forms demonstrate his commitment to having a positive effect on the community.

Josh Ruiz

Family-Centric Lifestyle

On a personal note, Joshua’s most significant life event has been becoming a father. This experience has deepened his understanding of the importance of family and security, further fueling his passion for helping others through his work.

Growing and Thriving

Outside of work, Joshua enjoys spending time with his family. He has two daughters and loves engaging in family-oriented activities such as gardening, traveling, and visiting local attractions. His commitment to family is a cornerstone of his life and business philosophy.

Health Market Advocates is experiencing significant growth, driven by Joshua’s focused marketing strategies and diligent follow-up with clients. Referrals play a crucial role in this growth, reflecting the trust and satisfaction of his clients.

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