By Jennifer Kent on April 9, 2025
Creating a warm and inviting home starts with the right furniture. For Cody Foote, owner of Nova Coffee Tables, this belief is at the heart of his growing e-commerce business. Based in Germantown, Wisconsin, Nova Coffee Tables is an online retailer specializing in stylish, high-quality coffee tables, entryway tables, end tables, and an expanding collection of tables for every space. With a strong passion for entrepreneurship and a deep appreciation for the importance of a well-furnished living space, Cody is transforming homes one coffee table at a time.
When it came to naming his business, Cody took his time to find the perfect fit. It took weeks of brainstorming, writing things down, and figuring things out. Ultimately, the name Nova felt right. A night owl at heart, Cody has always been drawn to the beauty of the night sky, and Nova – a term associated with a star’s sudden brightness – perfectly captures the essence of his brand: shining bright in the world of home furniture.
At Nova Coffee Tables, Cody focuses on providing high-quality furniture at a fair price. He understands that, in today’s economy, finding durable and stylish furniture without breaking the bank can be a challenge. The living room is where people gather – it’s the true heart of the home. Having the right furniture makes a difference in how a space feels. Growing up, he saw firsthand how the lack of a coffee table could impact how a living room was used. Today, he strives to help families create warm and functional spaces where memories are made.
For Cody, this sentiment is personal. Every other Saturday, his family gathers for dinner and board games, always played in the living room around a coffee table. These moments of laughter, strategy, and togetherness highlight the importance of a well-furnished space that brings people closer. The coffee table becomes more than just furniture – it is the centerpiece for quality time, where stories are shared, friendly competitions unfold, and bonds are strengthened. The living room transforms into a hub of connection and joy, reinforcing the significance of well-designed, functional furniture in creating lasting family traditions.
Cody’s journey to entrepreneurship wasn’t a straight path, but every step along the way prepared him for his current venture. Before launching Nova Coffee Tables in October 2024, he explored various industries, including culinary arts, bartending, and emergency services. As a first responder and 911 dispatcher, he developed strong problem-solving skills and a commitment to helping others – qualities that now define his approach to customer service.
Cody also developed a deep appreciation for antique furniture when he started buying and selling vintage pieces as part of his first business venture. Running an antique shop allowed him to learn about craftsmanship, timeless designs, and the importance of well-made furniture. This experience shaped his approach to Nova Coffee Tables, where he carefully selects pieces that balance modern style with lasting durability. His background in antiques continues to influence his collection, ensuring that customers receive furniture designed to stand the test of time.
What sets Nova Coffee Tables apart from competitors? Free shipping on purchases over $250, fast processing times, and hassle-free returns on most products. Cody takes pride in his company’s efficiency, ensuring that in-stock items are processed within 24 hours and shipping begins almost immediately. These little details make a big difference in customer satisfaction. His approach is personal – he understands that furniture is an investment in comfort and style, and he ensures that every purchase enhances his customers’ homes.
Beyond business, Cody is committed to giving back. As a firefighter and EMT, he understands the importance of supporting first responders and military personnel. Nova Coffee Tables offers a 10% discount to police, fire, EMS, and military members as a token of appreciation for their service.
Despite running an online business, Cody remains deeply connected to his local community. Growing up in West Bend, Wisconsin, he appreciates the natural beauty of the region. He loves the rolling hills and valleys shaped by the glaciers and feels fortunate to live so close to Lake Michigan. Whether he’s grilling outdoors, camping with his family, or gathered around the coffee table for game night, Cody finds joy in the little things that make home life special. The sense of home and connection that he values in his personal life is reflected in the products he offers – helping customers create spaces that feel warm, welcoming, and truly their own.
Nova Coffee Tables continues to evolve, with new products being added to the collection regularly. Cody specializes exclusively in coffee tables, entryway tables, and other table designs. By dedicating his attention to tables alone, he is able to refine his collection and ensure that every piece is thoughtfully curated, stylish, and built to last. His vision is to offer a complete range of stylish, functional table pieces that help customers create spaces they love.
Looking ahead, Cody plans to continue growing Nova Coffee Tables with an even wider selection of table designs. He is committed to staying ahead of design trends, ensuring that customers have access to timeless and modern pieces that fit seamlessly into their lifestyles. His passion for furniture shines through in his dedication to providing top-quality products and exceptional customer service.
As an entrepreneur, Cody is excited about the future of Nova Coffee Tables. This business represents his passion for creating inviting spaces. Every product sold is designed to help customers transform their homes. With a strong foundation and a customer-focused approach, Nova Coffee Tables is well on its way to becoming a household name in coffee tables.
Nova Coffee Tables embodies its slogan – Transform Your Space – helping customers turn their houses into homes with carefully curated furniture.
Make your house feel like home with furniture that brings people together. Explore the full collection at www.novacoffeetables.com today!
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