Spotlight on Amber Giddings: The Heart and Hands Behind The Crunchy Mamas

Meet Amber Giddings, the Visionary of The Crunchy Mamas

Amber Giddings, the dynamic owner of The Crunchy Mamas, is a dedicated advocate for clean, plant-based skincare. Based in Salem, Oregon, The Crunchy Mamas specializes in natural, vegan skin and body products, crafted for anyone who values non-toxic, wholesome care for their bodies. From humble beginnings to a beloved brand, Amber has transformed The Crunchy Mamas into a trusted name for health-conscious individuals across the United States.

A Legacy of Natural Care

Amber took over The Crunchy Mamas five and a half years ago after falling in love with the company’s mission and products. Originally founded by friends in her roller derby club, the business quickly made a name for itself with the “Muscle Love” salve—a potent balm that Amber’s customers adore for its soothing properties. The Crunchy Mamas’ tagline, “No glitter, no dye, no perfume, no crap,” encapsulates its philosophy of offering pure, natural skincare, free from harmful ingredients.

Amber’s journey into business ownership was a practical one; she wanted to create a way for her husband, Michael, to work from home. Together, they’ve built The Crunchy Mamas into a family-operated venture that serves customers nationwide, with a loyal following in the Willamette Valley region where they attend local craft shows and events.

Crafting a Unique Brand

The Crunchy Mamas is known for its commitment to transparency and quality. Every product is handmade in a certified kitchen, with ingredients that are either locally sourced or carefully selected for their purity and effectiveness. “We don’t use any harmful additives—no glitter, no dyes, no perfumes,” Amber explains. This level of care sets The Crunchy Mamas apart in the crowded skincare market, where more consumers are seeking natural, cruelty-free options that support their health and well-being.

Amber’s clientele spans all demographics, but her core customers are women aged 20-60 who value health and wellness. Many are searching for products that help with skin sensitivities or chronic conditions, like eczema or psoriasis. For these customers, The Crunchy Mamas’ gentle, plant-based products offer an alternative to harsh, synthetic solutions. In fact, Amber shares that many clients have reduced their reliance on steroid creams by switching to her products.

Building Community and Giving Back

For Amber, running The Crunchy Mamas is about more than just business—it’s about community. A longtime resident of Salem, she and her family are deeply involved in local causes, volunteering at food banks and supporting animal shelters, including Friends of Felines. The business also donates a portion of its proceeds to local animal welfare organizations, reflecting Amber’s commitment to giving back to the community she loves.

Amber describes Salem as the perfect balance of “big-little city” life, offering all the amenities her family needs without feeling overwhelming. “Everything we need is here, and it still feels personal,” she says. Her appreciation for Salem’s sense of community has influenced how she runs her business, aiming to make every customer feel valued and cared for.

Amber’s Journey and Passion for Wellness

Amber’s journey with The Crunchy Mamas has been one of both professional and personal growth. She and Michael met through roller derby, a sport that taught her resilience and independence. This experience has influenced her approach to running The Crunchy Mamas, where she takes pride in creating products that empower her customers to take charge of their health.

Aside from running a thriving business, Amber enjoys spending time outdoors, camping, hiking, and staying active. She’s also a dedicated cross-stitcher and DIY enthusiast who loves tackling projects around the home. These hobbies provide a balance to her work life, keeping her connected to her roots and values.

Why Customers Love The Crunchy Mamas

The Crunchy Mamas isn’t just a skincare brand; it’s a way for people to embrace a healthier, more natural lifestyle. Amber’s customers appreciate the simplicity and integrity of her products, which deliver effective care without the toxic ingredients often found in mainstream skincare. The brand’s commitment to quality and sustainability has earned it a loyal following, with positive reviews from customers who notice the difference in their skin’s health and comfort.

Amber’s dedication to transparency and quality ensures that customers know exactly what they’re putting on their bodies. For those who are hesitant about natural products, she encourages them to give it a try, sharing stories of customers who found relief from chronic skin conditions with The Crunchy Mamas’ products.

Looking Ahead

Amber has big plans for The Crunchy Mamas, with ambitions to achieve organic certification and expand her product line. She’s currently working toward certification with Oregon Tilth, a nonprofit dedicated to sustainable agriculture. This step would reinforce her commitment to purity and quality, ensuring her products continue to meet the highest standards.

Final Thoughts

Amber Giddings’ journey with The Crunchy Mamas exemplifies the power of passion and community commitment. Her dedication to creating safe, effective skincare products not only transforms lives but also nurtures a sense of belonging among her customers. As she continues to expand her brand while staying true to her values, Amber serves as an inspiring reminder that business can be a force for good—one that elevates individual health and contributes to the welfare of the community. With her vision and ongoing efforts, The Crunchy Mamas is well on its way to making a lasting impact in the realm of natural skincare.

Visit Crunchy Mamas today: www.thecrunchymamas.com