By Nevalo Anthony on March 9, 2024

Knoxville, TN – Tucked away in Knoxville, Tennessee is a flourishing business that embodies the spirit of beauty and empowerment: Slay By Rae. Founded in the heart of the pandemic in 2021 by Raeshelle Delvalle, a passionate entrepreneur with a childhood dream turned reality, Slay By Rae is more than just a brand—it’s a statement.
A Personal Touch in Beauty Care
At Slay By Rae, Raeshelle’s mission is to accentuate the beauty that lies within every individual. Offering top-selling mink lashes, lip gloss and more, the business stands out in the competitive beauty market not just for its quality products but for the personal attention Raeshelle devotes to every customer, ensuring a touch of style, grace and class.
A Journey Inspired by Family

With deep roots in Fayetteville, North Carolina, Raeshelle’s drive stems from the strength and sacrifices of her mother—a single parent with entrepreneurial dreams. This inspiration laid the foundation for Slay By Rae, reflecting a story of strength, perseverance and the power of giving back.
Catering to Beauty Enthusiasts Across the Nation
Shipping nationwide and delivering right to the doorstep in the Knoxville area, Slay By Rae has quickly become the go-to source for anyone looking to enhance their natural beauty. Raeshelle’s ideal customers are individuals who identify as women with a penchant for makeup and cosmetics—those who seek a brand that understands and celebrates their unique beauty.
More Than Just a Product
What sets Slay By Rae apart? The answer is simple. Every order is a personal token of Raeshelle’s appreciation, adorned with a free gift. It’s her way of saying thank you, a gesture that customers cherish.
A Brand of Passion and Dedication
Raeshelle’s commitment to her clientele shines brightly. As a solo entrepreneur, she guarantees that every interaction is with her, ensuring that each customer’s experience is nothing short of exceptional.
Supporting the Community
Rooted in family values, Raeshelle extends her philanthropy to supporting school functions and is an active participant in women’s business groups on Facebook. She works to foster connections, and empower fellow women in business.
An Invitation to Experience Beauty
Slay By Rae is growing steadily, mirroring Raeshelle’s ambition to not only develop her brand but also to guide her customers in their beauty journey. Her hands-on approach, especially in teaching customers how to apply lashes seamlessly, is a testament to her dedication.
A Beauty Brand with Heart
Raeshelle Delvalle’s invitation to potential buyers is clear: embrace the Slay By Rae experience, where every product is a step towards revealing the best version of yourself. Her brand isn’t just about looking good. It’s also about feeling beautiful, loved and empowered from the inside out.
Step into the world of Slay By Rae, where every lash flutter and gloss glimmer is a celebration of your innermost beauty.
Visit www.slaybyrae.net to explore our exquisite collection of mink lashes, lip gloss and more. Let us add a dash of elegance to your daily routine and guide you in enhancing your natural beauty. Discover your next favorite beauty essentials with us today, because at Slay By Rae, we believe every moment is an opportunity to SLAY!
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