Creating Outdoor Living Dreams: An Interview with Diana Grundeen, Founder of TRIO Landscape

By Damoniqe Askew on October 29, 2023

Creating Outdoor Living Dreams

Minneapolis, MN – In the world of landscaping, there are those who mow lawns and maintain existing greenery, and then there are visionaries who craft outdoor spaces that become extensions of the home—a place where dreams are brought to life. Diana Grundeen, the founder of TRIO Landscape, belongs to the latter category.

Meet Diana Grundeen

Diana Grundeen, a seasoned professional with over 25 years of experience in the landscaping industry, is the creative force behind TRIO Landscape. As she explains, TRIO specializes in residential outdoor living spaces, bringing dreams to life through expertly designed hardscapes and plantings. However, Diana is quick to clarify one important distinction—TRIO doesn’t handle maintenance and lawn care. For Diana, landscaping is about crafting transformative spaces, not routine maintenance.

The Birth of TRIO Landscape

Every great venture has an intriguing origin story, and TRIO Landscape is no exception. Diana takes us back to the moment she was launching her company, a critical juncture in her life. She was not only entering the world of entrepreneurship but also juggling motherhood with two young children. It was during one such day, dropping off her kids and reflecting on her company’s name, that the concept of “TRIO” was born.

“TRIO” resonated with Diana because it embodied the essence of her journey. It signified the trio of Diana herself, and her children—the driving forces behind her passion and her business. Moreover, the number three carries significance in the landscaping world, particularly in the context of trees. The decision to incorporate this concept into her branding was intentional, with TRIO Landscape’s logo resembling an abstract tree—an emblem of growth, life, and transformation.

Services That Transform Dreams into Reality

TRIO Landscape offers three core services—consultation, design, and project management. Diana places a strong emphasis on the consultation phase, where her team works closely with clients to understand their goals and aspirations. Instead of asking clients what specific features they desire, Diana dives deeper, exploring how they envision living in their outdoor spaces. Do they want a cozy patio for intimate gatherings, a spacious area for hosting events, or a serene escape for solitude? This approach ensures that the design aligns with the client’s lifestyle and desires.

In the design phase, Diana leverages her expertise, drawing from her extensive knowledge in landscape design, nursery management, and her certification from the Minnesota Nursery and Landscape Association. The result is a well-thought-out landscape plan that considers factors like plant material, soil types, drainage, and local climate conditions. Diana’s commitment to detail even extends to creating 3D visualizations to help clients envision the final product.

Project management at TRIO Landscape involves overseeing installations. Diana collaborates with trusted subcontractors to execute her designs, maintaining a high level of quality control and ensuring projects meet her exacting standards.

The Ideal TRIO Landscape Client

TRIO Landscape serves a diverse clientele ranging from young families looking to enhance their outdoor spaces for children to play and grow, to individuals and couples seeking solitude and serenity in their surroundings. Diana’s ability to create tailored landscapes that cater to different needs and lifestyles sets her apart. However, one common thread among TRIO Landscape’s clients is their commitment to investing in their properties and improving their outdoor living spaces.

Solving the Problem of Visualization

One of the most significant challenges in landscaping, according to Diana, is helping clients visualize the end result. Many clients struggle to articulate their desires beyond vague preferences or magazine clippings. TRIO Landscape’s unique approach of understanding how clients want to live outdoors, rather than focusing solely on their requests, helps bridge this gap. By delving into their goals, Diana can craft designs that truly resonate with her clients.

What Sets TRIO Landscape Apart

In a competitive industry, TRIO Landscape stands out for its unwavering commitment to client satisfaction and its ability to create meaningful connections with clients. Diana emphasizes the importance of finding the right fit between her company and potential clients. It’s not just about providing a service; it’s about crafting outdoor living spaces that spark joy and fulfillment in her clients’ lives.

Diana’s dedication to ongoing education and her involvement in professional organizations like the Minnesota Nursery and Landscape Association and the Association of Professional Landscape Designers keeps her at the forefront of industry trends. This commitment ensures that TRIO Landscape consistently delivers innovative and informed solutions to clients.

The Future of TRIO Landscape

As TRIO Landscape moves forward, Diana plans to expand her marketing efforts while maintaining the same level of personalized service. She acknowledges that the landscaping business, like any other, has its seasonal limitations, and she takes advantage of downtime to invest in the company’s growth and efficiency. Her frugality and careful consideration of marketing investments reflect her commitment to making every dollar count.


Diana Grundeen and TRIO Landscape are living proof that landscaping isn’t just about plants and hardscapes; it’s about crafting dreams and turning them into reality. With a unique approach rooted in deep client engagement and a commitment to excellence, Diana has created a landscape design company that’s making waves in the industry. TRIO Landscape’s ability to transform outdoor living spaces into personal oases is a testament to Diana’s vision and dedication.

In a world where outdoor living spaces have taken on greater importance, companies like TRIO Landscape are helping homeowners reimagine their surroundings, one dream at a time. With Diana’s passion at the helm, it’s safe to say that TRIO Landscape will continue to thrive, turning ordinary landscapes into extraordinary havens for years to come.

If you are interested in having your space transformed feel free to reach out to Diana by visiting her website at or giving her a call at (612) 562-8746.

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