By Rhonwyn Learner on September 30, 2025
How a chance conversation in a Massachusetts pub led to one man’s mission to restore old-school elegance to luxury transportation
Sometimes life’s biggest opportunities come disguised as casual conversations over dinner. For William Fucci, founder and president of Luxor Limos, that moment came during the uncertainty of COVID-19, when a chance meeting at a local establishment would completely transform his career path.
“I was a union carpenter at the time,” William recalls, “and work had pretty much shut down with no clear timeline for when things would restart. I was sitting at dinner one night when I got talking to the guy next to me – turned out he was a lawyer who’d always dreamed of getting back into the limo business.”
What started as friendly conversation between strangers evolved into a business partnership, and by 2022, Luxor Limos was officially born. Though William would face unexpected challenges – including the tragic loss of his original business partner – he discovered that the luxury transportation industry was a perfect fit for someone with his background and values.
Drawing inspiration from the iconic Luxor casino in Las Vegas, with its striking black and gold aesthetic representing “old school luxury,” William built his company around a simple but powerful philosophy: every detail matters.
“I’ve always had an affinity for that classic luxury feel – the suits, the professional service, the attention to detail,” William explains. “When I look at what some of our competitors offer, I see drivers who aren’t properly dressed, cars that aren’t pristine, and a general lack of care. But these aren’t just airport runs – these are often people’s most important life moments. Their weddings, their proms, events they’ll remember forever.”
This commitment to excellence is evident in every aspect of Luxor Limos’ service. All vehicles are freshly detailed before every job. Drivers arrive in immaculate suits, presenting the professional image clients expect from luxury transportation. Ice-cold water is standard in every vehicle, and William’s team goes above and beyond with complimentary car decorations and even custom memory books featuring photos from special events.
“To us, spending a few dollars on decorations is nothing, but to our clients, it’s something they’ll always remember,” William notes. “We’re not just providing transportation – we’re creating an experience.”
William’s path to luxury transportation wasn’t traditional, but his blue-collar background has proven to be an unexpected advantage. His years as a carpenter working on high-end homes, combined with experience in upscale food service establishments, provided invaluable exposure to the luxury market and its expectations.
“I’ve always worked with that high-end clientele in various capacities,” he says. “I’ve built the homes that wealthy people live in, worked in restaurants that cater to that lifestyle. It sparked my interest in being part of that world more directly.”
This understanding of luxury expectations, combined with a craftsman’s attention to detail, sets Luxor Limos apart in the competitive Massachusetts market. Based in Lakeville but serving clients throughout the state and into Rhode Island, the company has built its reputation on reliability, professionalism, and that increasingly rare commodity: genuine personal service.
Luxor Limos serves two distinct but equally important markets. For special events – weddings, proms, bachelorette parties – they provide the elegance and excitement that makes milestone moments unforgettable. For their bread-and-butter clientele of lawyers, doctors, and frequent business travelers, they offer the professional, hassle-free experience that busy professionals need.
“Our ideal clients are people who’ve gotten used to a higher quality of life,” William explains. “They want drivers who look professional, who speak professionally, who open doors – all those touches you simply can’t get with ride-sharing services or traditional taxis.”
The company’s commitment extends beyond individual clients to the broader community. Luxor Limos offers special discounts to veterans, emergency responders, and military personnel – a tribute to William’s original business partner, who served as a police officer for 25 years. They’re also developing partnerships with local senior communities, planning to provide complimentary transportation to ballroom dance events and other special occasions.
In just four years, William has built Luxor Limos to the point where demand is outpacing capacity – what he calls “a good problem to have.” The company operates with a small but dedicated team: William himself, his partner who also serves as his assistant, and part-time drivers who share his commitment to excellence.
“We’re at the point now where we need to make some serious investments – more vehicles, a larger team,” William reflects. “I’ve bootstrapped this whole time, but we’ve built the demand to justify that next level of growth.”
Future plans include expanding the fleet with additional Escalades and party buses, potentially exploring event venue partnerships, and continuing to build the network of regular clients who provide consistent business. William’s tagline says it all: “Experience Luxury.”
Perhaps what’s most striking about William’s approach is how personal he makes each interaction. He shares stories of couples who waited years to have their perfect wedding, only to have other vendors let them down – with Luxor Limos providing the one bright spot in their day. He talks about the simple thank-you cards placed in vehicles after each job, and the genuine care his team takes in making every ride special.
“One bridesmaid reached out after a particularly challenging wedding to thank us for being professional when everyone else was a nightmare,” William recalls. “She said we were literally the one shining light of the day. That’s exactly the kind of impact we want to have.”
For William Fucci, Luxor Limos represents more than a business – it’s a return to an era when service meant something, when luxury was about experience rather than just price, and when small details made all the difference. In a world that increasingly values convenience over quality, Luxor Limos stands as a reminder that some things are worth doing right.
Experience luxury transportation done right with Luxor Limos. Serving Massachusetts and Rhode Island with premium vehicles, professional drivers, and attention to detail that makes every journey special. Contact William Fucci and his team for your next special event or regular transportation needs.
Website: www.luxor-limos.com
Social Media: Facebook | Instagram
Phone: (833) 458-9546
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